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Death to the High Street
The latest UKOM insights piece looks at the online presence of traditional high street department stores, and compares it with Amazon’s, the global retail giant.
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ights/Presentations-and-Whitepapers/2018/Death-to-the-High-Street
For Whom Does Gold Glitter?
As the best performing asset classes of the past decade, silver and gold have been hot topics on the financial news scene. But how widespread is the interest in this investment choice, and what do we know about the investors who do show interest in these...
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ights/Blog/For-Whom-Does-Gold-Glitter
Moving Beyond the Click – How Digital Advertising (Should) Work
The Internet was coined ‘the most measurable medium’, largely as a result of the industry’s reliance on click-through rates (CTRs) to measure online advertising. But over the past several years, and through a variety of industry research, we’ve learned...
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ights/Blog/Moving-Beyond-the-Click-How-Digital-Advertising-Should-Work
How Do Content Creators Thrive in The New Normal Insights from INTERACT
At its core, storytelling remains as captivating as it has always been. The main challenge for us in social today is the battle for attention - as consumers increasingly become more widely dispersed and fragmented.
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ights/Blog/How-Do-Content-Creators-Thrive-in-The-New-Normal-Insights-from-INTERACT
O mercado de OTT Video Content no Brasil
Uma análise sobre a evolução, demografia e comportamento do mercado de OTT Video Content no Brasil
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ights/Blog/O-mercado-de-OTT-Video-Content-no-Brasil
Tendencias que redefinen el panorama del consumo de CTV y streaming
Comscore, a la vanguardia en la comprensión del dinámico escenario digital en América Latina, proporciona mediante estudios de mercado y datos exhaustivos sobre el consumo online una visión esencial de la expansión del sector.
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ights/Blog/Tendencias-que-redefinen-el-panorama-del-consumo-de-CTV-y-streaming
BBB22
Nesta análise, reunimos alguns dados sobre o desempenho do programa de TV BBB22 nas redes sociais. Todos os insights levantados pela Comscore usaram as ferramentas Brandwatch e Shareablee de 17 de Janeiro a 26 de Abril de 2022.
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ights/Blog/BBB22
Searcher Demographics – We Are What We Search
As an extension of the targeting by intent strategy, a sophisticated and growing segment of brands are turning to searcher demographics to conduct detailed analyses of their online audience. There are already lots of opportunities for marketers to customize...
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ights/Blog/Searcher-Demographics-We-Are-What-We-Search
It's time to close the loop for gaming ads
It’s not that big of a history lesson, but online ads have evolved from novelty to absolute bedrock; they are now a part of many major brands’ ad spend. As soon as this became status quo, advertisers began to demand planning tools to find the right audiences...
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ights/Blog/It-s-time-to-close-the-loop-for-gaming-ads
Battle of the Browsers: Impacting Search Share
This past week I decided to download the newly released Firefox 4 web browser, which featured several noticeable improvements over previous versions. As someone who lives and breathes search every day, my eyes were immediately draw to the new look of...
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ights/Blog/Battle-of-the-Browsers-Impacting-Search-Share
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