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Audience Recommendations for Every Vertical

Our programmatic audience targeting guide offers tailored recommendations for campaign targeting across every vertical, including off-the-shelf and custom audiences.
11% - ights/Presentations-and-Whitepapers/2024/Audience-Recommendations-for-Every-Vertical

Measure Advanced Audiences That Matter

CCR Advanced Audience reporting allows advertisers to identify key network partners reaching their unique custom audience segments
11% - e-Studies/Measure-Advanced-Audiences-That-Matter

Key Takeaways: Ponencia “Es lo mismo... ¡Pero no es igual! – Aedemo TV 2024

La semana pasada tuvo lugar el 39º Seminario AEDEMO TV, organizado por Insights + Analytics España. Este encuentro, reunió en Palma de Mallorca a grandes profesionales -agencias, medios y anunciantes- de la industria de los medios audiovisuales con un...
5% - ights/Presentations-and-Whitepapers/2024/Key-Takeaways-Aedemo-TV-2024

Unlocking the Advertising Power of YouTube

Audiences move between screens seamlessly and are increasingly inclined toward content that can be quickly absorbed. One defining trend in the digital landscape has been short-form video, where brevity meets creativity, and engagement is measured in seconds.
5% - ights/Blog/Unlocking-the-Advertising-Power-of-YouTube

Um olhar em Social media – Insights 2023 x 2024

Que tal uma visão sobre os principais aspectos de Social Media para você ter dados e insights sobre esta audiência que é uma grande oportunidade na nossa indústria? Confira o conteúdo do nosso último webinar Um Olhar em Social Media - Insights 2023 X...
30% - ights/Presentations-and-Whitepapers/2024/Um-olhar-em-Social-media-Insights-2023-x-2024

Comscore TV Local empowers cosmetic brand to identify stations that best reach their target audiences

Comscore TV local reporting empowers advertisers to identify stations that most reach their cosmetic brand's Broad-Based, Target, and 1P Audiences​.
5% - e-Studies/Comscore-TV-Local-empowers-cosmetic-brand-to-identify-stations-that-best-reach-their-target-audiences

Comscore TV helps national bank client identify the best cable networks for advanced audience targeting

Comscore TV helps client identify best cable networks for advanced audience targeting​
11% - e-Studies/Comscore-TV-helps-national-bank-client-identify-the-best-cable-networks-for-advanced-audience-targeting

The iOS Opportunity

Consumer digital behaviors and technology preferences have evolved at lightning speed over the past decade. In recent years, signal loss has become a prevalent issue for advertisers attempting to reach iOS devices due to Apple’s strict privacy measures,...
5% - ights/Blog/The-iOS-Opportunity

Tendencias que redefinen el panorama del consumo de CTV y streaming

Comscore, a la vanguardia en la comprensión del dinámico escenario digital en América Latina, proporciona mediante estudios de mercado y datos exhaustivos sobre el consumo online una visión esencial de la expansión del sector.
25% - ights/Blog/Tendencias-que-redefinen-el-panorama-del-consumo-de-CTV-y-streaming

Growing Big Game Audiences in 2024

A closer look at the approach of the NFL to the event, shows a publisher focused on expanding its reach, from new broadcast audiences, to the curation of the half time show and the content produced for social platforms
11% - ights/Blog/Growing-Big-Game-Audiences-in-2024