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Navigating the Future of Publishing

This year is shaping up to be pivotal for the media industry, with both significant challenges and opportunities for publishers. At the recent Digiday Publishing Summit (DPS) in Vail, industry leaders zeroed in on key issues such as engaging cross-platform...
23% - ights/Blog/Navigating-the-Future-of-Publishing

Best Times to Post on Social Beauty Brands

For content strategists and social media managers, it can be difficult and time-consuming to schedule posts and build out a content calendar. When will the audience be most likely to engage? How do you capture the most attention on your content? What...
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Soluções Customizadas

Nesta apresentação, Alejandro Enriquez, Lead Data Services na Comscore, aprenta as Soluções Customizadas que a Comscore oferece que são soluções personalizadas para o seu negócio para que você possa planejar, executar, avaliar e promover Dados Comportamentais;Estudos...
23% - ights/Videos/Presentation/Solucoes-Customizadas

comScore CEO Dr Magid Abraham Accepts AMAs Coveted Parlin Award

This morning, comScore CEO and co-founder Dr. Magid Abraham accepted the AMA’s 64th annual Charles Coolidge Parlin Marketing Research Award. The Parlin Award is a preeminent national honor awarded to those who have demonstrated “outstanding leadership...
23% - ights/Blog/comScore-CEO-Dr-Magid-Abraham-Accepts-AMAs-Coveted-Parlin-Award

Advertising Effectiveness 101

Last week I had the pleasure of teaching Advertising Effectiveness 101 as part of the IAB professional development series. I've taught a few of these before and every time I come away more pumped up about the opportunities ahead for our industry. If you...
22% - ights/Blog/Advertising-Effectiveness-101

The Proof: comScore's Google Paid Click Data Validated

When Google announced strong Q1 earnings last week, some financial and media analysts wrote that comScore’s reports of slowing growth in Google’s paid clicks missed the mark. That conclusion is patently false.
22% - ights/Blog/The-Proof-comScore-s-Google-Paid-Click-Data-Validated

comScore Plan Metrix Now with Mobile Data

It’s no secret that new screens and ways of accessing media continue to disrupt consumption habits and business models. This disruption has introduced new challenges for our clients and our industry, such as understanding and harnessing advanced audience...
22% - ights/Blog/comScore-Plan-Metrix-Now-with-Mobile-Data

comScore Workshop/Research Phishing Scam


22% - ights/Blog/comScore-Workshop-Research-Phishing-Scam

comScore and Microsoft Partner to Provide Big Data Mining and Visualization Solution

comScore and Microsoft Power BI, a business analytics service, will be releasing a solution this summer that allows business users to access and understand their data in a matter of minutes. The solution will allow users to connect their comScore Digital...
22% - ights/Blog/comScore-and-Microsoft-Partner-to-Provide-Big-Data-Mining-and-Visualization-Solution

Invalid Traffic

comScore provides sophisticated detection of invalid traffic that goes beyond the standard filtration required for industry accreditation. The recent acquisition of MdotLabs has further enhanced our IVT Triple Detection Technology, which is now integrated...
22% - ducts/Advertising/Invalid-Traffic