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Television and Fixed Internet Found to be Most Important Information Sources in Japan Following Earthquake and Tsunami

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a study on the use of various Japanese media sources in the aftermath of the March earthquake and tsunami disaster based on data from the comScore MobiLens and comScore...
11% - ights/Press-Releases/2011/6/Television-and-Fixed-Internet-Found-to-be-Most-Important-Information-Sources-in-Japan-Following-Earthquake-and-Tsunami

Number of U.S. Mobile Display Advertisers More than Doubles in Past Two Years

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released results of a U.S. study on mobile advertising, which found that the number of advertisers using mobile display ad campaigns has more than doubled in the past two years,...
11% - ights/Press-Releases/2011/6/Number-of-U.S.-Mobile-Display-Advertisers-More-than-Doubles-in-Past-Two-Years

Today’s Mobile Mainstream: Implications for the Industry

comScore Senior Vice President of Mobile Mark Donovan shares an overview of the current state of the industry as well new insights that help to shed light on this new environment and answer many of these questions.
20% - ights/Presentations-and-Whitepapers/2011/Todays-Mobile-Mainstream-Implications-for-the-Industry

Time Spent Watching Online Video per Person on the up in Germany

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix service, indicating that 44.9 million German Internet users viewed a video online in April 2011. Even if this means a decline of...
5% - ights/Press-Releases/2011/6/Time-Spent-Watching-Online-Video-per-Person-on-the-up-in-Germany

Average Time Spent on Social Networking Sites Across Geographies

While penetration of social networking sites is consistently high across the globe, visitor engagement varies from country to country. In April 2011, Israel ranked highest in time spent per visitor on social networking sites, averaging 10.7 hours for...
11% - ights/Infographics/Average-Time-Spent-on-Social-Networking-Sites-Across-Geographies

comScore Reports April 2011 US Mobile Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending April 2011. The study surveyed...
11% - ights/Press-Releases/2011/6/comScore-Reports-April-2011-US-Mobile-Subscriber-Market-Share

comScore Releases Inaugural Data from Total Universe Report

comScore is excited to announce that we have released our first beta data set from the comScore Total Universe report, and we have some very interesting results to share. As background, the comScore Total Universe report provides audience measurement...
16% - ights/Blog/comScore-Releases-Inaugural-Data-from-Total-Universe-Report

Online Travel Audience in India Jumps 32 Percent in Past Year

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a study of the online travel industry in India based on data from its comScore Media Metrix service. The study found that the number of visitors to Travel sites increased...
5% - ights/Press-Releases/2011/6/Online-Travel-Audience-in-India-Jumps-32-Percent-in-Past-Year

comScore to Speak at the 6 Annual Needham Internet Digital Media Conference

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that Dr. Magid Abraham, President and Chief Executive Officer, will be delivering the keynote address on “The State of the Internet,” at the 6th Annual Needham Internet...
5% - ights/Press-Releases/2011/6/comScore-to-Speak-at-the-6-Annual-Needham-Internet-Digital-Media-Conference

Men More Difficult to Persuade with Advertising than Women

In a study of 292 television copy tests that accounted for about 200,000 respondents, comScore uncovered a finding that men may, in fact, be more difficult to persuade through advertising messages than women.
11% - ights/Infographics/Men-More-Difficult-to-Persuade-with-Advertising-than-Women