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Top 10 YouTube Partners by Videos per Male Viewer

comScore Video Metrix recently announced the availability of YouTube Partner Reporting, providing a never-before-seen look at viewership across hundreds of YouTube partners and their channels.  This enhancement will undoubtedly have advertisers and...
5% - ights/Infographics/Top-10-YouTube-Partners-by-Videos-per-Male-Viewer

Infographic Search Dominates Traffic to Retail Destination Sites but Social is on the Rise in UK

Enders Analysis recently released their first ‘UK consumer e-commerce trends’ report and included this infographic based on comScore data highlighting online retail behaviour. Online search engines like Google and Bing accounted for 36% of traffic to...
5% - ights/Infographics/Infographic-Search-Dominates-Traffic-to-Retail-Destination-Sites-but-Social-is-on-the-Rise-in-UK

U.S. Share of Time Spent on Facebook.com by Content Section

Within Facebook, the largest portion of users’ time is spent on the individual’s homepage which features the Newsfeed. In May 2011, 27 percent of engagement on Facebook.com occurred on the homepage and Newsfeed, followed by profile viewing (21 percent),...
5% - ights/Infographics/US-Share-of-Time-Spent-on-Facebook-by-Content-Section

LinkedIn Assumes number 2 Spot among US Social Networking Sites

In June 2011, LinkedIn captured the #2 spot among social networking sites in the U.S., inching past MySpace after a year of 63 percent growth. While Facebook still commands the top spot on the chart, it saw a healthy 14 percent increase versus June 2010....
5% - ights/Infographics/LinkedIn-Assumes-number-2-Spot-among-US-Social-Networking-Sites

US Map App Audience Doubles

comScore recently released a report on the mobile map audience in the U.S. finding that the number of smartphone map users (which accounted for 4 out of every 5 mobile map users) reached 38.2 million in May 2011, an increase of 75%  from the previous...
5% - ights/Infographics/US-Map-App-Audience-Doubles

In the UK 1 7 Million Mobile Subscribers Consumed Automotive Content on Mobile Devices

Millennial Media recently released a study conducted with comScore analyzing the U.S. mobile automotive advertising industry. The study explores the demographics and behavior of consumers accessing mobile auto content and mobile advertising campaigns...
5% - ights/Infographics/In-the-UK-1-7-Million-Mobile-Subscribers-Consumed-Automotive-Content-on-Mobile-Devices

Top U.S. Federal Government Properties Show Decline Over Previous Year

In July 2011, 87.6 million Americans visited government properties, showing a reach of 40.7 percent for the Government sector online. The National Institutes of Health (NIH.gov) ranked first, drawing 9.6 million unique visitors, followed by the Department...
5% - ights/Infographics/Top-U.S.-Federal-Government-Properties-Show-Decline-Over-Previous-Year

Tablets Show Promise for Making Online Purchases

Respondents to a June 2011 survey painted a very promising picture for both mobile and tablet devices when asked about future intent to make online purchases via connected devices. Nearly 50 percent of those with a tablet who don’t currently use it...
5% - ights/Infographics/Tablets-Show-Promise-for-Making-Online-Purchases

People Spent 6.7 Billion Hours on Social Networks in October

Social networking sites now reach 82 percent of the world's online population, representing 1.2 billion users around the world.
5% - ights/Infographics/People-Spent-6.7-Billion-Hours-on-Social-Networks-in-October

Women Spend More Time Social Networking than Men Worldwide

A look at gender differences in social networking engagement found that, across global regions, females age 15 and older spend more time social networking than their male counterparts. In North America and Europe, women spent an average of nearly two...
5% - ights/Infographics/Women-Spend-More-Time-Social-Networking-than-Men-Worldwide