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Consider Both Sales Lift and Reach When Using Online Advertising to Grow Offline Sales

Last week, I gave a keynote address at the 4th Annual ShopLocal Summit. ShopLocal.com is a multi-channel marketplace that houses online and offline retailer promo information. With an increasing number of retailers turning to ShopLocal.com, it has become...
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What Are Your Segments Doing Online?

Hello, my name is Steve Dennen, and I am a vice president of product management at comScore. I recently was interviewed by Steve Smith in his Behavioral Insider column at MediaPost, and thought I'd share the link with you here on the comScore blog. We...
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