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iPad Ownership Grows Among all US Income Segments

Although upper income segments still represent the majority of iPad/iPad 2 owners in the U.S., all income segments are seeing impressive growth as more consumers* adopt iPad devices.
5% - ights/Infographics/iPad-Ownership-Grows-Among-all-US-Income-Segments

The European Perspective: The Rise of the iPad

iPad and iPad 2 ownership amongst the total mobile audience has seen a strong growth rate of 73.6 percent in EU5 (France, Germany, Italy, Spain and UK) since February 2011. In the three month average ending January 2012, 11.4 million mobile users owned...
5% - ights/Infographics/The-European-Perspective-The-Rise-of-the-iPad

The Rise of the iPad

A look at the rise in iPad ownership in the U.S. among mobile phone consumers* highlights the tremendous growth both the iPad and the iPad 2 have seen since their inception. Since February 2011, the number of iPad owners has more than doubled to reach...
5% - ights/Infographics/The-Rise-of-the-iPad

Feature Phones Remain Popular As Starter Phones

Although smartphones continue to penetrate an increasingly large share of the mobile subscriber base age 13+ in the U.S., feature phones still account for a substantial portion of the mobile market. Feature phones still account for just over half of the...
5% - ights/Infographics/Feature-Phones-Remain-Popular-As-Starter-Phones

Small Screens Make a Big Impact Across Europe

In Europe, the computer is no longer the only access point for digital content. The below chart shows what % of website traffic originates from non-computer devices such as Mobiles and Tablets by market.
5% - ights/Infographics/Small-Screens-Make-a-Big-Impact-Across-Europe

UK Males Far More Engaged With Online Videos

In the UK, the gender split for the online video landscape in terms of actual size is evenly split (18.1 million males vs 17.1 million females) but a look at the engagement presents a different picture. An average male watches 372.2 videos compared to...
5% - ights/Infographics/UK-Males-Far-More-Engaged-With-Online-Videos2

The European Digital Day

The typical EU consumer spends the equivalent of a day (an average of 25.9 hours), online per month. Here’s a snapshot of what 397 million Europeans are doing to fill their time. 3 in 4 Europeans visited a Retail site during June 2012. Over 62% of the...
5% - ights/Infographics/The-European-Digital-Day

BT Group Overtakes BSkyB as Top UK Display Advertiser

In 2011, BSkyB (British Sky Broadcasting Group) consistently ranked as the top display advertiser in the UK. In Q4 2011 alone, BSkyB accounted for over 4.4 billion ad impressions, nearly double the amount for BT Group (over 2.4 billion). In Q3 2012, however,...
5% - ights/Infographics/BT-Group-Overtakes-BSkyB-as-Top-UK-Display-Advertiser

Which UK Apparel Sites Have the Largest Digital Audience

According to comScore MMX™ Multi-Platform, which provides unduplicated audience measurement across PC browsing, PC video streams and on-network mobile browsing usage, the Total Digital Population (TDP) in the UK was 46.1 million in June 2013.
5% - ights/Infographics/Which-UK-Apparel-Sites-Have-the-Largest-Digital-Audience

Just-Eat Group Extends UK Reach by 14% When Accounting for Mobile

To better reflect the changing state of digital media consumption today, comScore MMX™ Multi-Platform provides unduplicated audience measurement across various media platforms, including PC browsing, PC video streams and on-network mobile browsing usage...
5% - ights/Infographics/Just-Eat-Group-Extends-UK-Reach-by-14-When-Accounting-for-Mobile