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Fast Facts 2023 Eurovision Song Contest

How did the 2023 Eurovision content perform on social media? Who were the top broadcasters? And what content hit a high note? Find out below!
5% - ights/Infographics/Fast-Facts-2023-Eurovision-Song-Contest

Samsung Leads European Smartphone Market Ahead of Apple

The number of European mobile owners using smartphones has grown by 30 percent over the last year to 136 million smartphone users in the three month average ending December 2012. December 2012 was also the first month all EU5 countries (Germany, Spain,...
5% - ights/Infographics/Samsung-Leads-European-Smartphone-Market-Ahead-of-Apple

Germans Accessing Social Media via Mobile Every Day has Grown 39 Percent

Social media continues to be an increasingly popular activity for German mobile users. The number of Germans accessing social networking sites via mobile at least once each month has increased by 27 percent over the year, from 14.9 million users in the...
5% - ights/Infographics/location_20523

92 Percent of US Time Spent with Photos Occurs on Mobile vs Just 25 Percent for Portals

As of August 2013, the digital platforms that users consumed media on proved to be heavily influenced by the type of content they engaged with.This finding supports the idea that people prefer different devices for accomplishing different online activities...
5% - ights/Infographics/92-Percent-of-US-Time-Spent-with-Photos-Occurs-on-Mobile-vs-Just-25-Percent-for-Portals

Tablets Drive About 20 Percent More Average Spending Than Smartphones

During the first half of 2013, smartphone dollars accounted for $6.7 billion, or 63% of the $10.6 billion in mobile commerce spending. This finding seems to defy the conventional wisdom that tablets are much strong drivers of mobile buying, until factoring...
5% - ights/Infographics/Tablets-Drive-About-20-Percent-More-Average-Spending-Than-Smartphones

How Much Does Engagement with Banking Sites Vary by Household Income?

The banking category was visited by 22 million Germans (38 percent reach) via a desktop PC or laptop during July 2013, nearly 30 percent of which had a household income of €75,000 and more. Those earning between €35,000 and €49,999 made up the second...
5% - ights/Infographics/How-Much-Does-Engagement-with-Banking-Sites-Vary-by-Household-Income

Mobile Millennials in Canada

Millennials are among the most highly sought-after groups for advertisers. At the same time, they show radically different digital behaviours compared to your average Canadian. For example, a whopping 70% of Millennials access the internet across both...
5% - ights/Infographics/Mobile-Millennials-in-Canada

How Millennials Are Leading the Mobile Consumption in Brazil

How can you align your mobile strategies to reach millennials effectively reach? Advertisers from around the world have millennials as one of the key audiences for their campaigns. At the same time, millennials shows unique behaviors compared to the average...
5% - ights/Infographics/How-Millennials-Are-Leading-the-Mobile-Consumption-in-Brazil

Over a quarter of UK smartphone users use their phones while watching TV

36.1% of UK Smartphone owners used their phone while watching TV. The disparity between users conducting tasks related to the program and unrelated present new considerations for brands wishing to align with, or disrupt TV advertising.
5% - ights/Infographics/Over-a-quarter-of-UK-smartphone-users-use-their-phones-while-watching-TV

Mobile is now more engaging than desktop in Canada

As Canadians ease their way into a ‘Multi-Platform Majority,’ successful marketers are delivering seamless and engaging brand experiences across desktop and mobile devices. While just over half of Canadians are accessing the Internet across platforms,...
5% - ights/Infographics/Mobile-is-now-more-engaging-than-desktop-in-Canada