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The Now is Time

Advertising, it turns out, is a lot like physics; they’re both all about time and space. Newspaper, magazine, billboard, and place-based advertisers buy space; TV and radio advertisers buy time. The online business originally aligned around a spatial...
24% - ights/Blog/The-Now-is-Time

A Metric for Every Reason

Much has been written about how new Internet technologies are making page view measurement less relevant when comparing consumer interaction with different Web sites. Many parties suggest replacing the page view with a measure of engagement.
5% - ights/Blog/A-Metric-for-Every-Reason

IAB and MRC Work Together to Draft Audience Reach Definition Guidelines

The IAB and the MRC are working on a document with the working title, IAB Audience Reach Measurement Guidelines. The arduous work of crafting and wordsmithing is going on under the auspices of the IAB Audience Measurement Work Group, and the leadership...
18% - ights/Blog/IAB-and-MRC-Work-Together-to-Draft-Audience-Reach-Definition-Guidelines