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ARF Holds Kickoff Meeting for Online Research Quality Council (ORQC)

Much has been written in recent weeks about client concerns over the quality of market research work conducted using online “access panels.” (That’s the term popular in Europe, describing an online panel from which survey respondents may be drawn.) Concern...
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comScore Begins MRC Audit

The Media Rating Council (MRC) was founded in 1964 as an outgrowth of congressional hearings, with the mandate of auditing and accrediting audience measurement companies in the US. They accredit Nielsen TV ratings, Arbitron radio ratings, MRI’s magazine...
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News From the Research Trenches

I joined comScore as Chief Research officer on May 30, but this is my first post to the comScore blog. I’ve spent a lot of time these past three months meeting with clients and working with industry groups (e.g., MRC, IAB, and ARF), hearing first hand...
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