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comScore Cookie Deletion White Paper


5% - ights/Press-Releases/2007/06/comScore-Cookie-Deletion-White-Paper

comScore's Cookie Deletion White Paper Now Available

comScore's cookie deletion white paper is now available to the public. This white paper goes into much greater detail than previously released, and is a must-read for those serious about understanding Web measurement.
5% - ights/Blog/comScore-s-Cookie-Deletion-White-Paper-Now-Available

Cookie Deletion Whitepaper

The study addresses the key sources of discrepancy between server-based and panel-based data and reveals that cookie deletion can lead to large overstatements in servers’ measurement of the size of online audiences.
5% - ights/Presentations-and-Whitepapers/2007/Cookie-Deletion-Whitepaper

UK Media Brands Popular Internationally


11% - ights/Press-Releases/2007/05/UK-Media-Brands-Popular-Internationally

Marvin J. Pollack Joins comScore


5% - ights/Press-Releases/2007/05/Marvin-J.-Pollack-Joins-comScore

From “Goat” to “Hero”: The Saga of the IAB Summit

Who would have thought, a few weeks ago, that Randy Rothenberg, President & CEO of the IAB, would refer to comScore and Netratings as “the heroes of the interactive marketing and media ecosystem”?
25% - ights/Blog/From-Goat-to-Hero-The-Saga-of-the-IAB-Summit

Top Websites in Germany


5% - ights/Press-Releases/2007/05/Top-Websites-in-Germany

Younger Consumers Receptive to Advertising on User-Generated Content Sites

In light of the rumors swirling around Yahoo's potential acquisition of Bebo, I thought it would be interesting to take a look at a recent comScore study of consumers' receptivity to advertising in different media formats.
5% - ights/Blog/Younger-Consumers-Receptive-to-Advertising-on-User-Generated-Content-Sites

Online Health Category Grows


11% - ights/Press-Releases/2007/05/Online-Health-Category-Grows

iTunes Podcast Downloaders


5% - ights/Press-Releases/2007/05/iTunes-Podcast-Downloaders