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Social Media Best Practices in the Chaos of Covid-19
What a mad few weeks it has been. As a researcher, as a marketer, as a CEO responsible for many employees and the success of our customers, as a soon-to-be first-time mom - it's hard to stick a pin in the state of the world right now. It’s hard to know...
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ights/Blog/Social-Media-Best-Practices-in-the-Chaos-of-Covid-19
3 Things Traditional Beauty Brand Advertisers Can Learn from Their Direct to Consumer Counterparts
At this time of the year, we take stock of the past 12 months, across more than 15 industries on social media including retail. We'll wrap the full analysis in detail at our January webinar but in the meantime I wanted to share some of the standout lessons...
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ights/Blog/3-Things-Traditional-Beauty-Brand-Advertisers-Can-Learn-from-Their-Direct-to-Consumer-Counterparts
Consumers Are Trying New Brands; Time to Double Down on Branded Conte
The face of advertising is changing and 2020 is accelerating these changes in ways that I believe are not a fad but a true, significant shift in the way you, the advertisers, should be thinking about your go to market plans – and why social should be...
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ights/Blog/Consumers-Are-Trying-New-Brands-Time-to-Double-Down-on-Branded-Conte
3 Points to Consider when Posting Branded Content in the New Normal of 2020
Publishing branded content during a pandemic can be challenging – it is something that has never been done before. Are people ready to hear branded content messages again? Are they ready for life to go back to normal? What is the best lane to be in, should...
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ights/Blog/3-Points-to-Consider-when-Posting-Branded-Content-in-the-New-Normal-of-2020
How Local Newsrooms Can Go Deeper with Data
Top tips for local newsrooms looking to expand their digital, social and local news data options and provide some best practice examples to inform their discussion on how to move forward.
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ights/Blog/How-Local-Newsrooms-Can-Go-Deeper-with-Data
Mobile & Maslow: Como o mobile supre as necessidades dos consumidores no digital?
O conceito de “mobile em primeiro lugar” não é mais exclusivo dos negócios e consumidores de tecnologia, mas sim, um padrão crescente de usuários da internet que consideram os smartphones e tablets essenciais para o cotidiano.
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fts/Mobile-Maslow-Como-o-mobile-supre-as-necessidades-dos-consumidores-no-digital
Advertisers Look to the Web During Super Bowl
Advertisers Look To TV and Web to “XL” During This Year’s Super Bowl
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ights/Press-Releases/2006/02/Advertisers-Look-to-the-Web-During-Super-Bowl
Comscore Plan Metrix Multiplaforma é credenciado pelo CENP
A Comscore, Inc. (Nasdaq: SCOR), empresa líder em medição de audiência digital, anuncia que seu produto Plan Metrix Multiplataforma foi oficialmente credenciado pelo CENP (Fórum da Autorregulação do Mercado Publicitário). Esse credenciamento representa...
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ights/Press-Releases/2024/4/Comscore-Plan-Metrix-Multiplaforma-e-credenciado-pelo-CENP
It’s a Social World: Top 10 Need-to-Knows About Social Networking and Where It’s Headed
This report analyzes the current state of social networking activity around the globe, providing key insights into how social networking has influenced the digital landscape and implications for marketers operating in this social world.
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ights/Presentations-and-Whitepapers/2011/it_is_a_social_world_top_10_need-to-knows_about_social_networking
News From the Research Trenches
I joined comScore as Chief Research officer on May 30, but this is my first post to the comScore blog. I’ve spent a lot of time these past three months meeting with clients and working with industry groups (e.g., MRC, IAB, and ARF), hearing first hand...
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ights/Blog/News-From-the-Research-Trenches
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