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AI in the US Young people at the forefront of ChatGPTs momentum

On average, interest in AI in the U.S. shot up 119% over the period Q4 2020 to Q4 2022.
14% - ights/Blog/AI-in-the-US-Young-people-at-the-forefront-of-ChatGPTs-momentum

Year in Review 2022

From cross platform video, to advertising in gaming, and accelerating trends in digital retail, we broke down the actionable insights that pointed to shifts in audience behaviors and the pathways to thriving for brands and publishers.
5% - ights/Presentations-and-Whitepapers/2023/Year-in-Review-2022

Comscore Reports Fourth Quarter and Full Year 2022 Results

Comscore, Inc. (Nasdaq: SCOR) today reported financial results for the fourth quarter and full year ended December 31, 2022.
18% - ights/Press-Releases/2023/2/Comscore-Reports-Fourth-Quarter-and-Full-Year-2022-Results

Comscore Extends Measurement Partnership with Game Time with Boomer Esiason

Comscore today announced the continuation of its successful media measurement partnership with JOY-CPW, Inc., the producer behind the award-winning series, “Game Time with Boomer Esiason”.
11% - ights/Press-Releases/2023/2/Comscore-Extends-Measurement-Partnership-with-Game-Time-with-Boomer-Esiason

The Big Game Beyond the Numbers

A fresh look at Super Bowl audiences, and their viewing behavior
11% - ights/Blog/The-Big-Game-Beyond-the-Numbers

Social Media Ranking by Engagement in India

From mobile payments to online banking and insurance, brands across the financial services industry are growing their online and social footprint. In January 2023 the Finance category in India reached an audience of 142.3 million people on Facebook, Twitter...
5% - ights/Rankings/Social-Media-Ranking-by-Engagement-in-India

Las cinco teles con mayor audiencia en TikTok en Espana

El consumo de televisión marcó el mínimo histórico en 2022 en España, pero sus contenidos siguen interesando a la audiencia. Veamos cómo se comporta el consumo de contenidos televisivos en las plataformas donde pasamos más tiempo al día: YouTube, TikTok,...
5% - ights/Blog/Las-cinco-teles-con-mayor-audiencia-en-TikTok-en-Espana

Webinar Tendências de Social Media 2023

Os canais de Social Media tornaram-se fundamentais nas estratégias de marketing de sucesso. No último 15 de fevereiro, a Comscore realizou um webinar sobre o tema, Tendências de Social Media 2023.
11% - ights/Presentations-and-Whitepapers/2023/Webinar-Tendencias-de-Social-Media-2023

The Game Day Ads that Dominated on Social

The Big Game is one of the only events of the year where people look forward to watching commercials. These multi-million dollar spots can become cultural touchpoints beyond game day, sparking conversations in-person and on social.
11% - ights/Blog/The-Game-Day-Ads-that-Dominated-on-Social

Connected TV en Colombia

Comscore en colaboración con IAB Colombia, Chile, México, Argentina, Perú y Uruguay libera una infografía sobre su más reciente estudio de Connected TV, OTT y Addressable Advertising donde resume las precepciones frente a los diversos tipos de publicidad,...
32% - ights/Infographics/Connected-TV-en-Colombia