Search for "proporcja bazowa do faktur na przełomie roku" returned 5274 matches

Measurement of Online Advertising ROI: The 100% Solution

For me, the quote sums up the challenge. While it’s alluring to believe that there is one simple, easily-obtainable metric that will accurately and reliably predict advertising success, I believe this is a siren’s song. And, I suspect that most experienced...
19% - ights/Blog/Measurement-of-Online-Advertising-ROI-The-100-Solution

Why is Google's Market Share in Hitwise Data So Much Higher than in comScore's?

I occasionally get asked this question, and I usually answer that different methodologies may produce different estimates. But I know that doesn’t really get at the heart of the matter.
19% - ights/Blog/Why-is-Google-s-Market-Share-in-Hitwise-Data-So-Much-Higher-than-in-comScore-s

Update on the Evolution of comScore Media Metrix 360

It’s been nearly seven months since comScore first announced the introduction of Media Metrix 360, our new panel-centric Unified Measurement of digital audiences. Our stated premise behind this initiative was to bring the digital media industry a solution...
19% - ights/Blog/Update-on-the-Evolution-of-comScore-Media-Metrix-360

Why Are Millennials So Mobile

In comScore’s latest whitepaper, Marketing to Millennials: 5 Things Every Marketer Should Know, this interesting demographic (defined in the report as 18-34 year-olds) is shown to have immense value both presently and in the future. What make Millennials...
19% - ights/Blog/Why-Are-Millennials-So-Mobile

Podcast Consumption on The Rise According To Wondery comScore Study Released Today

One in three podcast listeners expect to increase their podcast consumption over the next six months, following a similar increase in their behavior in the past six months. The results were revealed as part of comScore’s first-of-its-kind study dedicated...
19% - ights/Press-Releases/2016/6/Podcast-Consumption-on-The-Rise-According-To-Wondery-comScore-Study-Released-Today

Our Continued Commitment to Change A Message from Comscores CEO Bill Livek

At Comscore, the Executive Leadership Team and I are committed to creating meaningful change. We’ve been using our time in the last several weeks to carefully listen, learn, reflect and plan for action. Today I want to communicate some specific and foundational...
19% - ights/Blog/Our-Continued-Commitment-to-Change-A-Message-from-Comscores-CEO-Bill-Livek

Gian Fulgoni Relishes Neverending Search For The Solution

We hear a lot about data science in advertising nowadays. But Gian Fulgoni may have been the trade’s original “Maths Man”. At university, he studied for a physics degree first and a masters in marketing second.
19% - ights/Videos/Interview/Gian-Fulgoni-Relishes-Neverending-Search-For-The-Solution

Digital Analytix Multi-Platform Awarded New Technology of the Year by Digital Analytics Association

Last night at the Digital Analytics Association Awards for Excellence Gala at eMetrics in San Francisco, comScore Digital Analytix Multi-Platform was awarded New Technology of the Year (tied with Tealium).
19% - ights/Blog/Digital-Analytix-Multi-Platform-Awarded-New-Technology-of-the-Year-by-Digital-Analytics-Association

Un Identifying the Future of Advertising

In New York City last week, Marketing leaders converged at AdExchanger’s Programmatic I/O to discuss the most pressing topics facing the programmatic advertising industry today.
19% - ights/Blog/Un-Identifying-the-Future-of-Advertising

Google Redux

I would like to take this opportunity to respond to a comment from Willy Quintinella posted in response to my recent blog entry “Why Google’s surprising paid click data are less surprising.” Willy raises an important question when he asks why comScore...
19% - ights/Blog/Google-Redux