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Proven Techniques for Effective Digital Creative - Part 1 of 5: Teaching a New Dog Old Tricks

“Why do some of my ad campaigns drive offline sales while others don’t?” This is one of the most common questions I receive from our clients, and the answer often resides – at least in part – in the quality of creative used. For this reason, I’m doing...
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Advertising Engagement: Giving Creative Credit Where Credit is Due

Across brand-building disciplines, a chorus championing the virtue of measuring engagement in ad testing grows in number and volume with the emergence of each new digital channel. I and the rest of us at comScore ARS agree that advertising engagement...
19% - ights/Blog/Advertising-Engagement-Giving-Creative-Credit-Where-Credit-is-Due

Creative is King When Targeting Millennials

Raised in the technology age (since the early 80s), Millennials have only known life with scores of cable channels, remote controls, and video games. In addition to these conveniences, younger Millennials can’t even imagine life without the Internet,...
19% - ights/Blog/Creative-is-King-When-Targeting-Millennials

Brand Loyalty Eroding As Consumers’ Economic Pressures Increase

It’s no secret that the global recession has devastated many industries. And while some have recovered, consumers continue to feel the pain in a variety of ways, leading them to fundamentally alter their brand buying behavior.
19% - ights/Blog/Brand-Loyalty-Eroding-As-Consumers-Economic-Pressures-Increase

Android vs iOS User Differences Every Developer Should Know

With Android and iPhone now combining for nearly 90 percent of the U.S. smartphone market, many app developers are concentrating their efforts on serving the majority of smartphone users through these two platforms.
19% - ights/Blog/Android-vs-iOS-User-Differences-Every-Developer-Should-Know

What Behavioral Data Tells Us About the OTT Viewing Habits of Cord-Cutters

There have been many studies about pay-TV cord-cutters, but nearly every analysis relies on on self-reported survey data that can’t fully measure important details about viewing behavior. comScore recently analyzed the over-the-top (OTT) viewing habits...
19% - ights/Blog/What-Behavioral-Data-Tells-Us-About-the-OTT-Viewing-Habits-of-Cord-Cutters

Super Bowl Ad Bowl


19% - ights/Press-Releases/2005/02/Super-Bowl-Ad-Bowl

Non-Traditional Online Pharmacies

Defying Governmental Opinions and Safety Concerns, Millions of Americans Turn to Non-Traditional Online Pharmacies
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Black Friday Brasil 2022

A análise social da Black Friday Brasil em 2022 é essencial para a compreensão rápida do cenário e das oportunidades de negócios que podem surgir em torno desta data!
19% - ights/Presentations-and-Whitepapers/2022/Black-Friday-Brasil-2022

Why Digital Ad Growth Depends on the Link Between Pixels and People

I was lucky enough to join some of digital advertising’s best and brightest last week at the IAB’s Ad Ops Summit and comScore’s own Media Seller Roundtable, and those in attendance were treated to some valuable perspective about ad viewability and audience...
19% - ights/Blog/Why-Digital-Ad-Growth-Depends-on-the-Link-Between-Pixels-and-People