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Comscore Reports Third Quarter 2023 Results

Comscore, Inc. (Nasdaq: SCOR) today reported financial results for the quarter ended September 30, 2023.
18% - ights/Press-Releases/2023/11/Comscore-Reports-Third-Quarter-2023-Results

Can cookie-free audiences perform as well as cookie-based ones

What if you had easy access to not only cookie-free audience segments but also, those audiences performed at a lower cost? And what if they did so at prices that made sense and could be applied to CTV, digital, mobile, and podcast inventory?
18% - ights/Blog/Can-cookie-free-audiences-perform-as-well-as-cookie-based-ones

Television and Cross-Platform Personification

Comscore’s new personification solution is designed to take full advantage of massive and passive set-top box (STB) audience information to extract reliable person-level audience estimates at granular levels in multiple contexts, including local market,...
18% - ights/Blog/Television-and-Cross-Platform-Personification

The Town 2023 o show em social media

A estreia de um dos eventos mais aguardados pelos paulistanos foi cercada de expectativas e investimentos e ações de grandes marcas. The Town 2023, que ocorreu entre 2 e 10 de setembro, multiplicou nas redes sociais. Confira esta análise que preparamos...
17% - ights/Blog/The-Town-2023-o-show-em-social-media

Above and Beyond in Customer Service

A few weeks ago, I decided to buy a 4G iPhone. Previously, I had used an AT&T Tilt for about three years, having originally bought it because of its ability to reliably synch with comScore’s corporate Exchange e-mail servers. Since I already had an account...
17% - ights/Blog/Above-and-Beyond-in-Customer-Service

Four Times Zero Is Still Zero

I recently moderated a panel at OMMA Global San Francisco titled "Will Online Advertising Ever Deliver on the Promise of Precision?" The panel discussion focused on the growing use of data in identifying and buying targeted audiences. The session was...
17% - ights/Blog/Four-Times-Zero-Is-Still-Zero

WidgetWebExpo — A Year Later

Last week, I spoke at a widget conference, WidgetWebExpo. The prior (and only other) time I’ve spoken at a conference on this topic was a year ago. At that time, widgets were just starting to get legs, so to speak, and we had just introduced a service...
17% - ights/Blog/WidgetWebExpo-A-Year-Later

Comscore Measurement in a Cookieless World

In light of the recent Google announcement on phasing out third-party cookie support for Chrome, we look at how Comscore measurement is in full support of privacy-by-design principles.
17% - ights/Blog/Comscore-Measurement-in-a-Cookieless-World

Its time to divest from the misinformation ecosystem

As we enter a new year with an evolving media environment and huge political ramifications at play, it has become increasingly risky for advertisers to align safely within reliable news content. Online misinformation has moved beyond that of being...
17% - ights/Blog/Its-time-to-divest-from-the-misinformation-ecosystem

Where is Your Programmatic Spend Going

Do you know where your programmatic money going? In an increasingly programmatic environment, measuring and understanding your campaign results is essential. The amount of available metrics is vast, but does the assessment of each individual metric truly...
17% - ights/Infographics/Where-is-Your-Programmatic-Spend-Going