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Futuro da Mensuração Digital

Respondendo aos anseios da indústria digital no Brasil, recebemos a visita de Naresh Rekhi, SVP Global de Produtos da Comscore, que nos mostrou as conversas que teremos no futuro sobre a mensuração de Digital no mundo.
17% - ights/Presentations-and-Whitepapers/2018/Futuro-da-Mensuracao-Digital

The Potential of Digital Advertising Strategies amid GDPR

So far, the year 2018 has seen the fight against the overall lack of transparency, invalid traffic and concerns around brand safety continue. However, these issues have somewhat been overshadowed by the General Data Protection Regulation (GDPR) in the...
17% - ights/Blog/The-Potential-of-Digital-Advertising-Strategies-amid-GDPR

BNPL Booms as Debt Costs Soar

Higher cost of debt and BNPL’s growing ubiquity drive consumers to embrace BNPL as a valuable option to overcome budget constraints​.
17% - ights/Blog/BNPL-Booms-as-Debt-Costs-Soar

comScore Releases December 2011 US Online Video Rankings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 182 million U.S. Internet users watched online video content in December for an average of 23.2 hours per viewer....
17% - ights/Press-Releases/2012/1/comScore-Releases-December-2011-US-Online-Video-Rankings

comScore Releases September 2011 US Search Engine Rankings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in September with 65.3 percent of search queries...
17% - ights/Press-Releases/2011/10/comScore-Releases-September-2011-US-Search-Engine-Rankings

comScore-Releases October 2011 U.S. Online Video Rankings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 184 million U.S. Internet users watched online video content in October for an average of 21.1 hours per viewer....
17% - ights/Press-Releases/2011/11/comScore-Releases-October-2011-U.S.-Online-Video-Rankings

comScore Releases Report, “The Effects of the Recession on Brand Loyalty and 'Buy Down' Behavior: 2011 Update”

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the report The Effects of the Recession on Brand Loyalty and “Buy Down” Behavior: 2011 Update. The report analyzes how the most recent U.S. recession has impacted consumer...
17% - ights/Press-Releases/2011/11/comScore-Releases-Report-The-Effects-of-the-Recession-on-Brand-Loyalty-and-Buy-Down-Behavior-2011-Update

comScore Releases November 2011 US Search Engine Rankings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in November with 65.4 percent of search queries...
17% - ights/Press-Releases/2011/12/comScore-Releases-November-2011-US-Search-Engine-Rankings

comScore Releases October 2011 US Search Engine Rankings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in October with 65.6 percent of search queries...
17% - ights/Press-Releases/2011/11/comScore-Releases-October-2011-US-Search-Engine-Rankings

Researchware is not Spyware

For good reason, concerns about privacy and data security have become an increasingly visible issue for the marketing industry in recent years – perhaps most notably in the online sector. The unprecedented access to data provides innumerable benefits...
17% - ights/Blog/Researchware-is-not-Spyware