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Firefox vs Internet Explorer Part 2

In Part 1 of this post, I reported on the differences in demographics of users of the Firefox browser compared to users of the Internet Explorer browser. Here in Part 2, I’d like to share their ‘cognographic’ profiles with you, which is comScore’s interpretation...
28% - ights/Blog/Firefox-vs-Internet-Explorer-Part-2

comScore Responds to IAB Open Letter

Recently, comScore was asked by the IAB to provide clearer transparency with regards to our panel methods for measuring the size of online audiences. comScore welcomes the objective outlined in the IAB Open Letter.
28% - ights/Blog/comScore-Responds-to-IAB-Open-Letter

comScore Cookie Deletion Study and its Implications for Internet Audience Measurement

The study shows that cookie deletion is much more frequent and indiscriminate than previously believed. Because of this, we can see that cookie-based measurement techniques, whether using Web site server logs or web analytics software, can over-represent...
27% - ights/Blog/comScore-Cookie-Deletion-Study-and-its-Implications-for-Internet-Audience-Measurement

Cookie Deletion Rates and the Impact on Unique Visitor Counts

We issued an important press release today showing the results of a comScore study on the rate of cookie deletion, and the impact this has on the accuracy of cookie-based server data in measuring unique visitors (UVs) to a site or the reach and frequency...
81% - ights/Blog/Cookie-Deletion-Rates-and-the-Impact-on-Unique-Visitor-Counts