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Navegando no complexo panorama da medicao das redes sociais

En el vertiginoso mundo del marketing digital, donde cada interacción, comentario y "me gusta" pueden ser la diferencia entre el éxito y la irrelevancia, la capacidad para medir y analizar el contenido en redes sociales se ha convertido en un componente...
5% - ights/Blog/Navegando-el-complejo-panorama-de-la-medicion-de-redes-sociales

Comscore Awarded US Patent for Person-Level TV Audience Measurement

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, has been granted its patent on Personifying Viewership Data which allows marketers to understand person level viewership of linear or connected...
16% - ights/Press-Releases/2024/11/Comscore-Awarded-US-Patent-for-Person-Level-TV-Audience-Measurement

Social Media Report, Australia 2024

Discover the drivers of social media engagement, explore top influencers, brand strategies, partnerships, and more. Additionally, gain valuable insights with social audience incrementality to improve marketing strategies and investment decisions.
13% - ights/Presentations-and-Whitepapers/2024/Social-Media-Report-Australia-2024

Basketball Audience Playbook

Our Basketball Audience Playbook is your game plan for slam-dunking success this season.
18% - ights/Presentations-and-Whitepapers/2024/Basketball-Audience-Playbook

The State of Social Media, India 2024

The "State of Social Media, India 2024" webinar presentation is now available for download. In this session, we uncovered how to optimise your content and the role of social media in the world’s most populous nation.
18% - ights/Presentations-and-Whitepapers/2024/The-State-of-Social-Media-India-2024

Panorama de CTV en América Latina, 2024

Por tercer año consecutivo, Comscore presenta su estudio de Connected TV, OTT y Addressable Advertising en América Latina, revelando los hallazgos clave para 2024 que muestran el panorama actual y la evolución de esta tecnología en la región. Respaldado...
5% - ights/Presentations-and-Whitepapers/2024/Panorama-de-CTV-en-America-Latina-2024

Unpacking the Role of AI in Media Measurement

In the past year, ChatGPT and other generative artificial intelligence (AI) large language models (LLMs) have become ubiquitous. This explosive growth has led companies across the media and advertising ecosystem to look for applications of this remarkable...
15% - ights/Blog/Unpacking-the-Role-of-AI-in-Media-Measurement

Comscore Reports Third Quarter 2024 Results

Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today reported financial results for the quarter ended September 30, 2024.
26% - ights/Press-Releases/2024/11/Comscore-Reports-Third-Quarter-2024-Results

Comscore assisted a financial brand

Comscore assisted a financial brand in identifying where its customers applied for other financial products and its defection rate
16% - fts/Case-Study-Drafts/Comscore-assisted-a-financial-brand2

Comscore assisted a financial brand

Comscore assisted a financial brand in identifying where its customers applied for other financial products and its defection rate
16% - fts/Case-Study-Drafts/Comscore-assisted-a-financial-brand