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Will Gen Z Turn Out to Vote in 2024

GenZ has been mobilizing to vote on issues they care about, like reproductive health, but data shows that their mobilization doesn’t always translate into votes for candidates. So how can candidates reach and persuade this group to vote in 2024? Understanding...
17% - ights/Blog/Will-Gen-Z-Turn-Out-to-Vote-in-2024

Proximic by Comscore Releases Inaugural Report on the State of Privacy in Advertising for 2024

Report shows that data privacy laws are significantly impacting personalized advertising, with audience targeting facing the most challenges, prompting shifts towards first-party data, AI-driven strategies, and reduced reliance on cookies
18% - ights/Press-Releases/2024/9/Proximic-by-Comscore-Releases-Inaugural-Report-on-the-State-of-Privacy-in-Advertising-for-2024

Una Vision Completa de la Medicion de Audiencias en el Ecosistema Digital Argentino

Hace unas semanas, Comscore, junto a líderes de la industria, analizó los desafíos y oportunidades en la publicidad digital actual. El evento reunió a profesionales destacados de agencias, medios y anunciantes para discutir los nuevos hábitos de consumo...
5% - ights/Infographics/Una-Vision-Completa-de-la-Medicion-de-Audiencias-en-el-Ecosistema-Digital-Argentino

Parallel Decisions that Improve Campaign Accuracy and Effectiveness

At Spectrum Reach, we are committed to delivering the best solutions to advertisers. That's why Comscore is our preferred measurement partner and impressions are our preferred currency. By using Comscore's advanced measurement, advertisers gain accurate...
14% - e-Studies/Parallel-Decisions-that-Improve-Campaign-Accuracy-and-Effectiveness

Benefits of Impressions-Based Buying

All Media Design Group Achieved Faster, More Accurate, and Cost-Effective Campaigns​
25% - e-Studies/Benefits-of-Impressions-Based-Buying

Tendencias de Redes Sociales en Latinoamérica para 2024

En el webinar anual de Comscore “El Estado de Social Media”, realizado el 8 de agosto de 2024, se revelaron las tendencias emergentes en redes sociales que están redefiniendo los hábitos de consumo y la dinámica de las audiencias digitales en Latinoamérica.
5% - ights/Blog/Tendencias-de-Redes-Sociales-en-Latinoamerica-para-2024

Social Incremental: Una mirada completa a la medición de personas en el ecosistema digital Argentino

En el entorno digital fragmentado de hoy, medir de manera completa y precisa los medios de comunicación es más desafiante y crucial que nunca. En Comscore, nos dedicamos a mantenerte a la vanguardia con innovaciones que perfeccionen tu narrativa digital.
39% - ights/Presentations-and-Whitepapers/2024/Social-Incremental-Una-mirada-completa-a-la-medicion-de-personas-en-el-ecosistema-digital-Argentino

Fast Facts Demure the keyword taking social media by storm

The use of ‘Demure’ - an old-fashioned English adjective meaning “modest” or “reserved” - has gained traction on social media. Download our infographic to uncover the data behind this social buzz.
5% - ights/Infographics/Fast-Facts-Demure-the-keyword-taking-social-media-by-storm

The Score by Comscore

Gain a new unified perspective on TV Ad exposure time across Linear TV and CTV
11% - fts/The-Score-by-Comscore

Comscore Social Incremental Audience

Comscore integrates social media audience data with traditional digital measurement of domains and apps, providing clients the full picture of their total audience size and demographic composition to optimize their strategies.
16% - e-Studies/Comscore-Social-Incremental-Audience