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Comscore anuncia nuevos nombramientos en su liderazgo regional

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, announces the promotion of Alejandro Fosk to the position of Executive Vice President International, overseeing EMEA, APAC and LATAM regions....
15% - ights/Press-Releases/2024/2/Comscore-announces-new-executive-leadership

Diversity & Inclusion


10% - ut/Diversity-and-Inclusion

Comscore and Nexstar Reach Multi-Year Agreement

At the core of Comscore’s success is a unified methodology, setting the gold standard in the industry. With local market-level data starting at the household level, building up to all residential zip codes and then seamlessly integrating into and elevating...
17% - ights/Blog/Comscore-and-Nexstar-Reach-Multi-Year-Agreement

Market-Level Campaign Measurement

CCR market-level reporting offers advertisers unparalleled depth, empowering them to measure campaign effectiveness on the fly and strategically optimize for maximum impact
15% - ducts/Advertising/Market-Level-Campaign-Measurement

3 Ways Political Advertisers Can Win With CTV in 2024

Another presidential election year is upon us. Same old, same old, right? Not quite.
13% - ights/Blog/3-Ways-Political-Advertisers-Can-Win-With-CTV-in-2024

Comscore and Nexstar Reach Multi-Year Agreement

Comscore, Inc. (NASDAQ: SCOR) today announced that it has reached a comprehensive multi-year agreement with Nexstar Media Group, Inc. (NASDAQ: NXST) (“Nexstar”) on cross-platform audience measurement. Under the terms of the agreement, Comscore will become...
33% - ights/Press-Releases/2024/1/Comscore-and-Nexstar-Reach-Multi-Year-Agreement

Golden Globes Oscars and More Reaching your Audience

With the Golden Globes and Emmy Awards shows behind us, awards show season is now in full swing. Check out these Comscore insights delving into the year-over-year engagement on both earned and owned social media, as well as performance on linear television...
19% - ights/Blog/Golden-Globes-Oscars-and-More-Reaching-your-Audience

La Cobertura Incremental que nos aportan las Redes Sociales - IAB & Comscore

Accede a la presentación del webinar de IAB España, “La Cobertura Incremental que nos aportan las Redes Sociales” donde tratamos la relevancia de las redes sociales en la medición digital y cómo su influencia crea la necesidad de incorporarlas en un mismo...
5% - ights/Presentations-and-Whitepapers/2024/La-Cobertura-Incremental-que-nos-aportan-las-Redes-Sociales

Insights AI Generativa: writing, editing, designing

Os softwares de Inteligência Artificial Generativa, que estão acessíveis para uso pelas pessoas em projetos pessoais e profissionais, atingiu diversos novos marcos em 2023, e modelos de aprendizagem profunda que geram imagens, texto, código e outros conteúdos...
5% - ights/Blog/Insights-AI-Generativa-writing-editing-designing

Its All About Audience Reach Across Screens

After a whirlwind week at CES with our clients, partners, and team, we came back more energized than ever to jump into 2024. The unifying theme at the event was a laser-focus on audiences: reaching them on the right platform, serving the best creative...
16% - ights/Blog/Its-All-About-Audience-Reach-Across-Screens