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The future of cross-platform measurement

While consumers have accelerated their cross-platform behavior in the past 3 years, Comscore has been focused on solving the complexity of unified measurement to meet audiences where they are. Across planning, activating, measuring and learning, we have...
16% - ights/Blog/The-future-of-cross-platform-measurement

L effetto della serie Beckham sui social media

Fisher Stevens' documentary series 'Beckham' premiered on Netflix in October 2023. The four-part miniseries chronicles English footballer David Beckham's story – covering his career on the pitch spanning various international clubs and featuring interviews...
10% - ights/Blog/The-Beckham-series-effect-on-social-media

A Sports Filled Week in San Antonio TX

Nearly 1 in 4 San Antonio, TX homes tuned in to watch Sunday afternoon’s game, earning the KABB (FOX) broadcast the number one position in this week’s broadcast series ranking.
14% - ights/Blog/A-Sports-Filled-Week-in-San-Antonio-TX

The Minnesota Wild signs Multi Year Deal with Comscore to Access Instant Local Market Measurement

Comscore will serve as the Wild’s exclusive television measurement provider.
21% - ights/Press-Releases/2023/11/The-Minnesota-Wild-signs-Multi-Year-Deal-with-Comscore-to-Access-Instant-Local-Market-Measurement

Comscore Reports Third Quarter 2023 Results

Comscore, Inc. (Nasdaq: SCOR) today reported financial results for the quarter ended September 30, 2023.
22% - ights/Press-Releases/2023/11/Comscore-Reports-Third-Quarter-2023-Results

Strategies that Win: The New Year Sports Segment Guide

The exciting sporting events throughout the first few months of each year bring in record-setting viewership, offering a massive, engaged audience for advertisers to tap into.
17% - ights/Presentations-and-Whitepapers/2023/Strategies-that-Win-The-New-Year-Sports-Segment-Guide

Reach Frequency and Beyond

As this season’s NFL audiences have shown, they continue to fragment across screens.
15% - ights/Blog/Reach-Frequency-and-Beyond

Nearly 1 in 3 Homes Tune in to Sunday Night Football in Baltimore MD

With another week of NFL football in the books, Baltimore, MD residents showed their NFL fandom across linear TV channels.
14% - ights/Blog/Nearly-1-in-3-Homes-Tune-in-to-Sunday-Night-Football-in-Baltimore-MD

Transcending audience measurement: social media incremental reach

In today's dynamic digital landscape, our clients and partners are increasingly emphasizing the importance of social media in their businesses.
14% - ights/Blog/Transcending-audience-measurement-social-media-incremental-reach

Cadent Adds Proximic by Comscore to Cadent Aperture Platform for Enhanced ID Based Audience Targeting

Cadent Adds Proximic by Comscore to Cadent Aperture Platform for Enhanced ID-Based Audience Targeting
21% - ights/Press-Releases/2023/10/Cadent-Adds-Proximic-by-Comscore-to-Cadent-Aperture-Platform-for-Enhanced-ID-Based-Audience-Targeting