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The State of Online Life Insurance in 2010

Understanding consumer online behavior and competitor online strategies has never been more important for life insurance companies, whether looking to generate new leads, write new business, and steal market share from competitors or simply improve the...
18% - ights/Presentations-and-Whitepapers/2010/The-State-of-Online-Life-Insurance-in-2010

Regional Traffic to Auto Manufacturer Websites

The top 10 global auto manufacturer websites vary dramatically by their share of visitors from various global regions. Europeans represented the majority of visitors to the world's largest auto site, Volkswagon, while also commanding a strong share of...
5% - ights/Infographics/Regional-Traffic-to-Auto-Manufacturer-Websites

State of the U.S. Online Retail Economy in Q3 2010

comScore Chairman Gian Fulgoni presents a quarterly webinar on the state of the U.S. online retail economy as well as a preview of the upcoming holiday e-commerce season. In addition to e-commerce highlights from the third quarter of 2010, this presentation...
10% - ights/Presentations-and-Whitepapers/2010/State-of-the-U.S.-Online-Retail-Economy-in-Q3-2010

The Optimization of Digital Creative

The advertising industry is evolving at an unprecedented pace. One can imagine how the titans of 1960s Madison Avenue would marvel at the complexity, agility and creative potential of today's advertising landscape. But they would also be dismayed to see...
17% - ights/Blog/The-Optimization-of-Digital-Creative

Connecting with Furniture Shoppers Online

Jennifer Vlahavas’s presentation discusses trends over the past year as they specifically relate to home furnishings sales online and key players within the space. She shows how home furnishings retailers are using social media and the real impact it...
5% - ights/Presentations-and-Whitepapers/2010/Connecting-with-Furniture-Shoppers-Online

The comScore Campaign Essentials Carnival!

What a night! The comScore Campaign Essentials Carnival was a great time for all, and not just because of the snow cones with a kick! I was thrilled to some of our top clients and good friends having fun at the party, and to hear from many of them how...
11% - ights/Blog/The-comScore-Campaign-Essentials-Carnival

U.S. Online Display Advertising Market Delivers 22 Percent Increase in Impressions

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released an overview of the U.S. online display advertising market for Q3 2010, which showed strong gains following softness for much of 2009. Data from the comScore Ad Metrix...
20% - ights/Press-Releases/2010/11/U.S.-Online-Display-Advertising-Market-Delivers-22-Percent-Increase-in-Impressions

U.K. Leads World in Entertainment News Reach

The U.K. led the globe with the largest percentage of online users visiting entertainment news destinations in September, with half the population doing so. The U.S. closely followed with nearly 49% reached, with 48.4% of Vietnam online users checking...
11% - ights/Infographics/UK-Leads-World-in-Entertainment-News-Reach

Understanding The Potentially Persuasive Power of Consumer-Produced Content

comScore and EXPO present findings from a joint study evaluating the power of consumer-produced video content. The study evaluates the likelihood of user-generated videos to exhibit elements of sales effectiveness that are commonly found in persuasive,...
5% - ights/Presentations-and-Whitepapers/2010/Understanding-The-Potentially-Persuasive-Power-of-Consumer-Produced-Content

Facebook and Orkut Growth in India

In July 2010, Facebook.com became the #1 social networking site for the first time in India as visitors to the site surpassed those to Orkut. Visitor growth to Facebook.com was up 167 percent in September 2010 versus year ago reaching 24.3 million visitors,...
17% - ights/Infographics/Facebook-and-Orkut-Growth-in-India