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comScore Releases September 2010 US Search Engine Rankings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. Google Sites led the explicit core search market in September with 66.1 percent of searches conducted,...
12% - ights/Press-Releases/2010/10/comScore-Releases-September-2010-US-Search-Engine-Rankings

The Summer Davos in Tianjin, China

I recently attended the World Economic Forum (WEF) “Annual Meeting of the New Champions”, also known as the Summer Davos, in the northern port city of Tianjin, China. The three day WEF conference attracted some 1,500 high profile leaders, academics and...
14% - ights/Blog/The-Summer-Davos-in-Tianjin-China

comScore ARS Study Finds User-Generated Video Reviews Exhibit Elements of Sales Effectiveness

comScore, Inc. and EXPO Communications, Inc., a leading consumer-generated video platform, today announced the results of a study on the marketing potential of user-generated video content. The results indicate that the highest performing user-generated...
21% - ights/Press-Releases/2010/10/comScore-ARS-Study-Finds-User-Generated-Video-Reviews-Exhibit-Elements-of-Sales-Effectiveness

comScore Releases September 2010 US Online Video Rankings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 175 million U.S. Internet users watched online video content in September for an average of 14.4 hours per...
36% - ights/Press-Releases/2010/10/comScore-Releases-September-2010-US-Online-Video-Rankings

Online Travel Trends In India

The current state of online travel in India - find out which distribution models are set for future growth and which companies are ripe for success.
59% - ights/Presentations-and-Whitepapers/2010/Online-Travel-Trends-In-India

comScore September 2010 qSearch Reporting Enhancements

When comScore publicly releases its September qSearch reporting this week, there will be a couple of important enhancements to highlight. The first change is that September will be the first month reflecting the impact of Google Instant, Google’s new...
5% - ights/Blog/comScore-September-2010-qSearch-Reporting-Enhancements

Creative Up to 4 Times More Important than Media Plan

A recent comScore ARS study found that 52% of shifts in brand sales are attributable to the quality of creative – making creative far and away the single most impactful driver of sales change. For context, media planning elements like GRPs, wearout and...
23% - ights/Infographics/Creative-Up-to-4-Times-More-Important-than-Media-Plan

Orkut Continues to Lead Brazil’s Social Networking Market, Facebook Audience Grows Fivefold

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a study on social media usage in Brazil during the month of August 2010. The study found that Orkut continued to lead Brazil’s social networking market, reaching more...
19% - ights/Press-Releases/2010/10/Orkut-Continues-to-Lead-Brazil-s-Social-Networking-Market-Facebook-Audience-Grows-Fivefold

comScore Release First Comparative Report on Mobile Usage in Japan, United States and Europe

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a study on mobile usage and behaviors in Japan, the United States and Europe from its MobiLens service. The report examined multiple dimensions of mobile usage including...
10% - ights/Press-Releases/2010/10/comScore-Release-First-Comparative-Report-on-Mobile-Usage-in-Japan-United-States-and-Europe

Top 10 Countries by Online Banking Penetration

Canada leads all countries in terms of its share of Internet users who access online banking sites each month at nearly 65%, with the Netherlands a close second at 61%. North America, Europe and Australia feature prominently among the top ten, all of...
11% - ights/Infographics/Top-10-Countries-by-Online-Banking-Penetration