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Mobile Behaviors Across Japan United States and Europe

The U.S. displayed the strongest penetration of social networking on mobile phones with 21.3% of mobile users doing so in June. Mobile users in Japan were most likely to watch TV or video on their phones (22%), while Europeans were most likely to listen...
5% - ights/Infographics/Mobile-Behaviors-Across-Japan-United-States-and-Europe

comScore Expands Segmentation Capabilities in Malaysia

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the availability of geographic region-based reporting in Malaysia, further enhancing comScore’s segmentation capabilities within the market. The new regional reporting...
31% - ights/Press-Releases/2010/10/comScore-Expands-Segmentation-Capabilities-in-Malaysia

comScore Reports August 2010 US Mobile Subscriber Market Share

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore MobiLens service, reporting key trends in the U.S. mobile phone industry during the three month average period ending August 2010. The report...
17% - ights/Press-Releases/2010/10/comScore-Reports-August-2010-US-Mobile-Subscriber-Market-Share

comScore Announces Availability of Mobile-Optimized Tagging for Publishers

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the availability of mobile-optimized tagging for publishers, providing significantly enhanced measurement of mobile audiences across all geographies. The service gives...
17% - ights/Press-Releases/2010/10/comScore-Announces-Availability-of-Mobile-Optimized-Tagging-for-Publishers

comScore Introduces Mobile-Optimized Tagging for Publishers

Our approach to this complexity has been to thoughtfully measure the mobile market using an array of methodologies and data sources including a metered panel of Smartphones (Mobile Metrix), a sophisticated, multi-market online survey (MobiLens). This...
17% - ights/Blog/comScore-Introduces-Mobile-Optimized-Tagging-for-Publishers

comScore ARS Research Highlights Importance of Advertising Creative in Building Brand Sales

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released findings from comScore ARS research indicating the importance of sound strategy and strong creative elements in driving effective campaign execution for TV and digital...
22% - ights/Press-Releases/2010/10/comScore-ARS-Research-Highlights-Importance-of-Advertising-Creative-in-Building-Brand-Sales

European Webmail Usage by Country

Webmail usage varies considerably across Europe, with Internet users in the U.K. spending an average of 3 hours per month on webmail -- more than 4 times that of the Russian Federation. The Netherlands, France and Spain also rank among the top users of...
5% - ights/Infographics/European-Webmail-Usage-by-Country

Searches Conducted Across Asia-Pac Markets

The number of searches conducted in Japan far outstretches other Asia-Pac markets, with nearly 9.2 billion searches conducted in August 2010.
5% - ights/Infographics/Searches-Conducted-Across-AsiaPac-Markets

Measuring the Effectiveness of Online Advertising: Lessons Learned

Take an in-depth look at the current digital measurement market, an analysis of various leading methodological approaches and case examples of how marketers are using cutting-edge research to improve the return on their marketing investments. In addition,...
14% - ights/Presentations-and-Whitepapers/2010/Measuring-the-Effectiveness-of-Online-Advertising-Lessons-Learned

Smartphone Subscribers Now Comprise Majority of Mobile Browser and Application Users in U.S.

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a report on mobile application and browser usage among Smartphone subscribers based on data from its comScore MobiLens service. The study found that the number of Smartphone...
13% - ights/Press-Releases/2010/10/Smartphone-Subscribers-Now-Comprise-Majority-of-Mobile-Browser-and-Application-Users-in-U.S