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Beyond SEM: Extending the Impact of Search Data for Strategic Business Decisions

Search data provides insight that goes well beyond choosing keywords and sites for Search marketing. Savvy business leaders look at consumer Search behavior to inform critical business strategies such as product development, integrated advertising campaigns,...
18% - ights/Presentations-and-Whitepapers/2009/Beyond-SEM-Extending-the-Impact-of-Search-Data-for-Strategic-Business-Decisions

comScore Announces Date for Third Quarter 2009 Financial Results

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced it will report its third quarter 2009 financial results after U.S. financial markets close on Thursday, October 29, 2009. In conjunction with this announcement, management...
18% - ights/Press-Releases/2009/10/comScore-Announces-Date-for-Third-Quarter-2009-Financial-Results

comScore Wins 2009 Chicago Innovation Award

Last night comScore was a proud recipient of the Chicago Innovation Awards, which celebrates the creative spirit of the Chicago region by recognizing and honoring the city’s most innovative new products and services.
20% - ights/Blog/comScore-Wins-2009-Chicago-Innovation-Award

comScore Named a Winner of 2009 Chicago Innovation Awards for Ad Effx™, a Revolutionary Tool for Measuring the Effectiveness of Online Ad Campaigns

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced that it has been selected as a winner of the 2009 Chicago Innovation Awards. The eighth annual competition honors significant innovations and highlights the creative...
23% - ights/Press-Releases/2009/10/comScore-Named-a-Winner-of-2009-Chicago-Innovation-Awards-for-Ad-Effx-a-Revolutionary-Tool-for-Measuring-the-Effectiveness-of-Online-Ad-Campaigns

comScore Media Metrix Ranks Top 50 U.S. Web Properties for September 2009

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly analysis of U.S. Web activity at the top online properties for September 2009 based on data from the comScore Media Metrix service. September marked the...
52% - ights/Press-Releases/2009/10/comScore-Media-Metrix-Ranks-Top-50-U.S.-Web-Properties-for-September-2009

Can Newspapers Turn Sizable Online Audiences Into Profitable Ones

In an earlier post, I examined the growth in online newspaper site visitors relative to the decline in print readership audiences, and to what degree readers of the print edition are migrating to online newspaper sites for their news, either exclusively...
17% - ights/Blog/Can-Newspapers-Turn-Sizable-Online-Audiences-Into-Profitable-Ones

Study Finds Internet Key Component in Consumer Research on Prescriptions and Health

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released results from its third annual study Online Marketing Effectiveness Benchmarks for the Pharmaceutical Industry, which found that exposure to online media, including...
27% - ights/Press-Releases/2009/10/Study-Finds-Internet-Key-Component-in-Consumer-Research-on-Prescriptions-and-Health

comScore Releases September 2009 U.S. Search Engine Rankings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly comScore qSearch analysis of the U.S. search marketplace. In September 2009, Americans conducted 13.8 billion core searches, with Google Sites accounting...
36% - ights/Press-Releases/2009/10/comScore-Releases-September-2009-U.S.-Search-Engine-Rankings

Game On! Online Sport Content Grows Around the Globe

Having recently joined comScore from a background steeped in sport, it’s an area close to my heart. Outside of the U.S., I believe that sport Web sites are a rather under-researched component of the sporting world compared to other industries, but there...
27% - ights/Blog/Game-On!-Online-Sport-Content-Grows-Around-the-Globe