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Hong Kong Internet Users Spend Twice as Much Time on Instant Messengers

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its first report on Web usage in Hong Kong. The report provided an overview of the most visited properties in Hong Kong and what activities captured the largest share...
40% - ights/Press-Releases/2009/10/Hong-Kong-Internet-Users-Spend-Twice-as-Much-Time-on-Instant-Messengers

Wharton’s Future of Advertising Project

Last Thursday, I spent a very interesting afternoon at the Wharton Business School as a member of the Global Advisory Board for the “The Future of Advertising Project” (FOA). It was a fun afternoon chatting with the likes of Rishad Tobaccowala (CEO of...
17% - ights/Blog/Wharton-s-Future-of-Advertising-Project

comScore Announces Availability of GamePlan

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the availability of GamePlan, an audience targeting tool for gaming publishers and developers, which combines comScore’s broadly used consumer digital behavior with...
19% - ights/Press-Releases/2009/10/comScore-Announces-Availability-of-GamePlan

comScore Study Estimates that 10 Percent of U.S. Online Display Ads are Locally Targeted

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released the results of a study of locally targeted online display advertising across four major U.S. markets: Atlanta, Chicago, San Francisco and Washington D.C., which indicate...
22% - ights/Press-Releases/2009/10/comScore-Study-Estimates-that-10-Percent-of-U.S.-Online-Display-Ads-are-Locally-Targeted

comScore Plan Metrix Mobile™ Now Available for Media Planning and Analysis on Mobile Devices

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the availability of comScore Plan Metrix Mobile, the next generation of its industry-leading Plan Metrix media planning tool for use with mobile consumer segments....
34% - ights/Press-Releases/2009/10/comScore-Plan-Metrix-Mobile-Now-Available-for-Media-Planning-and-Analysis-on-Mobile-Devices

The Dawn of Hybrid Audience Measurement

It is often said that the Internet is the most measurable medium. This is certainly true of measuring ad impressions and click through rates, which are critical elements of advertising measurement. However, measuring audiences has been far more challenging,...
15% - ights/Blog/The-Dawn-of-Hybrid-Audience-Measurement

comScore Submits Proposal to ABCe in U.K. for a new Person-Centric Measure for Web Site Server Measurement


31% - ights/Press-Releases/2009/10/comScore-Submits-Proposal-to-ABCe-in-U.K.-for-a-new-Person-Centric-Measure-for-Web-Site-Server-Measurement

comScore CEO Dr Magid Abraham Accepts AMAs Coveted Parlin Award

This morning, comScore CEO and co-founder Dr. Magid Abraham accepted the AMA’s 64th annual Charles Coolidge Parlin Marketing Research Award. The Parlin Award is a preeminent national honor awarded to those who have demonstrated “outstanding leadership...
19% - ights/Blog/comScore-CEO-Dr-Magid-Abraham-Accepts-AMAs-Coveted-Parlin-Award

Proposal for a New Person-Centric Measure

Proposal For a New Person-Centric Measure For Web Site Server Measurement in the U.K.
19% - ights/Presentations-and-Whitepapers/2009/Proposal-for-a-New-Person-Centric-Measure

GroupM Search and comScore Release Study on the Interplay Between Search Marketing and Social Media

GroupM Search and comScore, Inc., (NASDAQ: SCOR), a leader in measuring the digital world, announced today the results of the first study ever conducted by comScore looking at the relationship between social media exposure and search behaviors. Conducted...
14% - ights/Press-Releases/2009/10/GroupM-Search-and-comScore-Release-Study-on-the-Interplay-Between-Search-Marketing-and-Social-Media