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Breaking News (and Making News): Twitter Surges 131% in March to 9.3 Million U.S. Visitors!
Last week, Sarah Radwanick posted to the comScore blog about Twitter’s exponential growth curve during the past twelve months, and that the growth appeared to be driven by older Internet users. The post set off a firestorm of commentary to say the least,...
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ights/Blog/Breaking-News-and-Making-News-Twitter-Surges-131-in-March-to-9.3-Million-U.S.-Visitors
Auto Advertisers Go Digital: Doing a Good Job
Based on the results of a study comScore released two weeks ago regarding the state of automotive online advertising, we know that the industry has continued with strong online marketing efforts for SUV models - even in the face of severe financial difficulties...
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ights/Blog/Auto-Advertisers-Go-Digital-Doing-a-Good-Job
Banners Still Having a Banner Quarter
I was looking over the most recent online ad data from the Internet Advertising Bureau and discovered some rather interesting facts. The IAB and Price Waterhouse Coopers (who compiled the data) reported that display-related advertising spending in Q4...
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ights/Blog/Banners-Still-Having-a-Banner-Quarter
Mobile Internet & Applications - Gaining Momentum
With the majority of mobile consumers using cell phones for more than just talking, and increasingly smart phones setting the pace for mobile content consumption, the mobile marketplace is clearly at an inflection point.
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ights/Presentations-and-Whitepapers/2009/Mobile-Internet-Applications-Gaining-Momentum
comScorians Recognized at the 2009 ARF Annual Conference
I’m delighted to report that at the annual Advertising Research Conference in New York last week, comScorians were the recipients of numerous awards.
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ights/Blog/comScorians-Recognized-at-the-2009-ARF-Annual-Conference
Twitter Traffic Explodes...And Not Being Driven by the Usual Suspects!
Twitter seems to be just about everywhere these days, infiltrating pop culture and challenging traditional communication channels as people answer the simple Twitter question, “What are you doing?” Many people have hopped on the Twitter bandwagon - from...
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ights/Blog/Twitter-Traffic-Explodes-And-Not-Being-Driven-by-the-Usual-Suspects
Instant Messaging Most Popular Online Activity in France
comScore today released the results of a study of Web usage in France, based on data from the comScore World Metrix audience measurement service.
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ights/Press-Releases/2009/4/Instant-Messaging-Most-Popular-Online-Activity-in-France
How About Citing Some Valid and Relevant Research About the Effectiveness of Online Advertising in this Debate
A debate about the prospects of online advertising has been raging at TechCrunch following a guest post by Wharton Professor Eric Clemons titled “Why Advertising Is Failing on the Internet.”
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ights/Blog/How-About-Citing-Some-Valid-and-Relevant-Research-About-the-Effectiveness-of-Online-Advertising-in-this-Debate
The comScore Data Passport - First Half 2009
From emerging markets to converging media, comScore is the one global source of digital market intelligence that truly measures the digital world. Our data passport offers a brief glimpse into the vast array of vital insights that only comScore can reveal.
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ights/Presentations-and-Whitepapers/2009/comScore-Data-Passport-First-Half-2009
Half of Spanish Internet Users Read Newspapers Online
comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its first report on the online readership habits of newspaper site visitors in Spain, based on data from the comScore World Metrix audience measurement service.
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ights/Press-Releases/2009/3/Half-of-Spanish-Internet-Users-Read-Newspapers-Online
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