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Asia-Pacific: One Region, Many Audiences

The centre of the online universe now lies in Asia-Pacific, more than 40% of the worldwide internet audience is now based in Asia-Pacific. The sheer size of this market makes it worth every marketer’s time to know this audience better. However the biggest...
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Finnish Internet Users are Most Avid Consumers of Online News

News and information sites capture a large proportion of the European online audience with 8 in 10 internet users accessing one of these sites in September 2013.The European online population seems to be addicted to news online, as we can see on the chart...
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Coursera sees strong market debut

Coursera sees strong market debut, supported by strong reach amongst key demos
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Nearly a third of internet users in Nordic Countries Access Gambling Sites

4.8 million people in the Nordic Countries (Denmark, Finland, Norway and Sweden) accessed a gambling site during April 2013, reaching 29 percent of the total internet audience. Looking at the top 5 sites in the Gambling category, we can see that all 5...
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Young Brits Have A Higher Recall of Mobile Advertising

Smartphone penetration in the UK has reached 67 percent and in the three month average ending March 2013, over 33.4 million Brits owned a smartphone.
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Infographic Understanding mobile first consumer behaviours

A recent comScore report, Mobile’s Hierarchy of Needs, details how consumer behaviour on smartphone and tablet devices can be aligned with Maslow’s Hierarchy of Needs.
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2016 at the International Box Office

The international box office totaled $27.4 billion in 2016; discover the movies and studios that wowed audiences across the globe.
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Fast Facts Chinese New Year 2024 on social media

The Year of the Dragon unleashes a global celebration. Check out how social media celebrated Chinese New Year, 2024 in this easy-to-digest infographic.
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Fast Facts Demure the keyword taking social media by storm

The use of ‘Demure’ - an old-fashioned English adjective meaning “modest” or “reserved” - has gained traction on social media. Download our infographic to uncover the data behind this social buzz.
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Conectando plataformas y contenidos – Comscore & IAB

Accede a la presentación del webinar de IAB España, “Conectando plataformas y contenidos”, donde abordamos lo fundamental de la medición cross-platform para comprender cómo los usuarios interactúan con distintos formatos y plataformas.
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