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Comscore and Spiketrap Announce Launch of Next-Generation Cookie-Free Targeting for Gaming Audiences

Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced it is partnering with Spiketrap, the conversation analytics platform powering instant audience understanding for creators, brands,...
99% - ights/Press-Releases/2021/6/Comscore-and-Spiketrap-Announce-Launch-of-Next-Generation-Cookie-Free-Targeting-for-Gaming-Audiences

Comscore and L2 Inc Launch First of Its Kind Cookie-free Audiences Based on Voter Insights

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, and L2, Inc., a leading provider of voter data, today announced the launch of innovative cookie-free audiences based on behavioral political data...
99% - ights/Press-Releases/2022/1/Comscore-and-L2-Inc-Launch-First-of-Its-Kind-Cookie-free-Audiences-Based-on-Voter-Insights

Comscore Named As A Best Place To Work

Comscore today announced that LinkedIn has named it as a top 25 place to work in the Media and Entertainment Industry.
99% - ights/Press-Releases/2022/6/Comscore-Named-As-A-Best-Place-To-Work

Spreading Joy Throughout (& Beyond) The Pandemic with Julie Roehm

How on earth are you supposed to function in the party and entertainment space when people can’t gather, let alone build engaging experiences and spread joy? That’s exactly the dilemma Julie Roehm faced in 2020 as she took on the Chief Marketing and Experience...
99% - ights/Blog/Spreading-Joy-Throughout-Beyond-The-Pandemic-with-Julie-Roehm

The Constant of Quality

In the battle for consumer attention, publishers, brands, and influencers can be tempted to chase vanity metrics and other instantly gratifying “quick wins”.
99% - ights/Presentations-and-Whitepapers/2020/The-Constant-of-Quality

What is Contextual Targeting

Our Programmatic Decoded blog series breaks down key topics in the programmatic advertising industry so you can stay in the know.
99% - ights/Blog/What-is-Contextual-Targeting

Consumption of social networks in Brazil during the Coronavirus pandemic

À medida que a crise mundial do Coronavírus cresce, os consumidores estão fazendo mudanças na maneira como interagem com o conteúdo nas redes sociais. Reunimos aqui algumas das mudanças na tendência de consumo e o impacto nas marcas presentes nas redes.
99% - ights/Blog/Consumption-of-social-networks-in-Brazil-during-the-Coronavirus-pandemic

Comscore Reports Second Quarter 2021 Results

Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today reported financial results for the quarter ended June 30, 2021.
99% - ights/Press-Releases/2021/8/Comscore-Reports-Second-Quarter-2021-Results

3 Points to Consider when Posting Branded Content in the New Normal of 2020

Publishing branded content during a pandemic can be challenging – it is something that has never been done before. Are people ready to hear branded content messages again? Are they ready for life to go back to normal? What is the best lane to be in, should...
99% - ights/Blog/3-Points-to-Consider-when-Posting-Branded-Content-in-the-New-Normal-of-2020

Proximic by Comscore Releases Findings from 2024 State of Programmatic Report

Today, Proximic by Comscore released its second annual State of Programmatic Report for 2024. The report resulted from a survey of hundreds of publishers, advertisers, agencies and technology providers and examines how evolving technologies, consumer...
99% - ights/Press-Releases/2024/1/Proximic-by-Comscore-Releases-Findings-from-2024-State-of-Programmatic-Report