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What Happens When You Stop Measuring in Silos

This year’s MAD//Fest (1–3 July) came with a mandate: Be Less Boring. And the industry delivered—with bold, brave conversations, and the cultural candour you only get when marketers are off mute.
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Comscore Partners with HyphaMetrics

Comscore (Nasdaq: SCOR), a global leader in measuring and analyzing consumer behaviors, today announced a multi-year partnership with HyphaMetrics, a Data-as-a-Service (DaaS) company transforming the media industry’s understanding of what the world is...
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Going hyperlocal: How one advertiser used CTV to extend reach and drive sales

Hawthorne Advertising, a leading creative, media, and analytics agency, knows the impact hyperlocal ads can have on their clients’ campaigns. Using measurement solutions from Comscore and The Trade Desk, the agency helped their home-service brand client...
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Achieving Greater Targeting Accuracy with ID-Free Predictive Audiences​

A public health-focused organization partnered with OMtd (OpAD Media's programmatic operating system) to test Proximic’s ID-Free Predictive Audiences in a brand awareness campaign, comparing performance against two cookie-based solutions, using Comscore...
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Comscore Achieves Full JIC Certification for National TV Measurement

Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced that the U.S. Joint Industry Committee (JIC) has expanded Comscore’s certification for its national TV measurement solution...
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FlexPoint boosts CTV incremental reach by 23% for congressional candidate

FlexPoint used Proximic linear TV exposure segments by Comscore to reduce overlap between linear and digital ads.
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RIPGRPs Evolving the Metrics That Move Us Forward

TV measurement is finally having its moment in the spotlight. Not long ago, GRPs (Gross Rating Points) were the headline act built for an era when content was broadcast to the masses and media plans followed predictable rhythms. But today, the ecosystem...
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El Efecto Influencer: Cómo impactan los influencers en el mundo y en Perú

En este informe te contamos cómo los creadores de contenido están moviendo el engagement en el mundo, con datos clave sobre Perú. Además, te compartimos las métricas que marcan el éxito en 2025
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El Efecto Influencer: Cómo impactan los influencers en el mundo y en Colombia

En este informe te contamos cómo los creadores de contenido están moviendo el engagement en el mundo, con datos clave sobre Colombia. Además, te compartimos las métricas que marcan el éxito en 2025
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El Efecto Influencer: Cómo impactan los influencers en el mundo y en Chile

En este informe te contamos cómo los creadores de contenido están moviendo el engagement en el mundo, con datos clave sobre Chile. Además, te compartimos las métricas que marcan el éxito en 2025
0% - ights/Presentations-and-Whitepapers/2025/El-Efecto-Influencer-Impulsando-el-Engagement-Chile