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Los datos detrás del consumo de CTV en México
Comscore y el Consejo de Investigación de Medios se unieron para presentar los resultados de su estudio sobre Connected TV, Addressable Advertising y OTT en el país.
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ights/Presentations-and-Whitepapers/2024/Los-datos-detras-del-consumo-de-CTV-en-Mexico
Comscore Collaborates with Snowflake
In this joint webinar on May 1, 2024, Comscore shared how it leverages Snowflake Data Clean Rooms to easily and securely collaborate with their media partners, helping them access Comscore's rich data assets across activation, attribution, and measurement...
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ights/Presentations-and-Whitepapers/2024/Comscore-Collaborates-with-Snowflake
Automotive Vertical Segment Guide
Our programmatic targeting guide offers tailored recommendations for campaign targeting across the automotive vertical including off-the-shelf and custom audiences.
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ights/Presentations-and-Whitepapers/2024/Automotive-Vertical-Segment-Guide
Comscore Reports First Quarter 2024 Results
Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today reported financial results for the quarter ended March 31, 2024.
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ights/Press-Releases/2024/5/Comscore-Reports-First-Quarter-2024-Results
Beyond Screens and Markets
For Comscore, our focus at the NAB Show went beyond screen type and markets to focusing on all audiences at scale. In particular, we highlighted the breadth of data we provide to enhance storytelling, and how we enable Station clients to reach advertisers...
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ights/Blog/Beyond-Screens-and-Markets
Use Comscore Campaign Ratings to Validate Audiences With Precision In-Flight
A global alcoholic beverage brand uses CCR as currency to ensure LDA compliance.
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Comscore Campaign Ratings Hispanic Reach By Publisher
An alcoholic beverage brand uses CCR to identify publishers reaching a key demographic audience.
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e-Studies/CCR-Hispanic-Reach-By-Publisher
Consumer Trends to Know from ARF Shopper 2024
ARF Shopper 2024 brought together shopper marketers, advertisers, researchers, content creators and industry thought leaders to unpack the latest trends brands need to know to stay ahead.
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ights/Blog/Consumer-Trends-to-Know-from-ARF-Shopper-2024
Optimize Campaigns in Real Time
Comscore Brand Survey Lift study helps client identify lift across multiple KPIs and leverages results to optimize their campaign in real time.
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Comscore Consumer Journey
Comscore’s Consumer Journey solution helps clients understand how consumers use web and retailer site search upstream of online purchases
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