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Comscore Launches Certified Deal IDs in Magnites SSP

Comscore Certified Deal IDs, initially available through Magnite's supply-side platform (SSP), leverage Comscore's trusted content measurement rankings to offer advertisers a reliable path to high-quality programmatic inventory, enabling more effective...
99% - ights/Press-Releases/2025/5/Comscore-Launches-Certified-Deal-IDs-in-Magnites-SSP

Comscore To Announce Fourth Quarter 2024 Financial Results

Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media, today announced that it plans to hold a conference call to discuss its financial results for the fourth quarter ended December 31, 2024 on Tuesday, March...
99% - ights/Press-Releases/2025/2/Comscore-To-Announce-Fourth-Quarter-2024-Financial-Results

Comscore brings cookie-free connected TV CTV audience targeting

Comscore brings its patent-pending Predictive Audiences solution to the UK and Germany, with the industry’s first European CTV viewership audiences
99% - fts/Comscore-brings-cookie-free-connected-TV-CTV-audience-targeting

Comscore To Announce Second Quarter 2025 Financial Results

Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media, today announced that it plans to hold a conference call to discuss its financial results for the second quarter ended June 30, 2025, on Tuesday, August 5thth...
99% - ights/Press-Releases/2025/7/Comscore-To-Announce-Second-Quarter-2025-Financial-Results

Navigating the Future of Ad Monetization with Proximic by Comscore

Proximic by Comscore’s Head of Partnerships, Jessica Trainor, recently sat down with Gina Perino, VP of Ad Operations and Strategy at Blavity Inc.
99% - ights/Blog/Navigating-the-Future-of-Ad-Monetization-with-Proximic-by-Comscore

Comportamiento de las diferentes categorías de contenido en México durante la pandemia

A medida que la crisis del coronavirus continuó creciendo en todo el mundo, observamos el consumo de audiencia digital en México para ver cómo la pandemia estaba afectando el comportamiento en línea en la región. Desde inicios de este año 2020, la categoría...
99% - ights/Blog/Comportamiento-de-las-diferentes-categorias-de-contenido-en-Mexico-durante-la-pandemia

Advertising Strategies for Targeting U.S. Hispanics

Recently-released 2010 U.S. Census data reveals that more than half of the U.S. population growth between 2000 and 2010 was driven by Hispanics. During this time, the U.S. Hispanic population increased by more than 15 million people, now making them the...
99% - ights/Blog/Advertising-Strategies-for-Targeting-U.S.-Hispanics

Transparency and Data Branding in the Age of Programmatic

At Programmatic Buying Chicago, comScore chairman Gian Fulgoni presented on the latest implications of branded advertising in the face of an increasingly programmatic universe.
99% - ights/Presentations-and-Whitepapers/2013/Transparency-and-Data-Branding-in-the-Age-of-Programmatic

Centro DSP Adds Audience Targeting and Brand Protection Capabilities

Centro (www.centro.net), a provider of enterprise-class software for digital advertising, today announced the addition of more targeting capabilities within its platform, powered by longstanding partners comScore (www.comscore.com) and DoubleVerify (www.doubleverify.com)....
99% - ights/Press-Releases/2017/6/Centro-DSP-Adds-Audience-Targeting-and-Brand-Protection-Capabilities

Transparency & Data Branding in the Age of Programmatic Buying

Scott Joslin explores the latest implications of branded advertising in the face of an increasingly programmatic universe.
99% - ights/Presentations-and-Whitepapers/2014/Transparency-and-Data-Branding-in-the-Age-of-Programmatic-Buying