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Keeping Brands out of Bad Company

While viewability dominates discussions around online advertising, brand safety is a core component of media success that cannot be overlooked. Having an ad appear next to questionable content not only detracts from the brand message but can also have...
99% - ights/Presentations-and-Whitepapers/2017/Keeping-Brands-out-of-Bad-Company

Lessons Learned - Actions Taken in Digital Brand Advertising


99% - ights/Presentations-and-Whitepapers/2015/Lessons-Learned-Actions-Taken-in-Digital-Brand-Advertising

Five Key Steps to Keep Your Brand Safe in a Complex Media Ecosystem

Brand safety is a hot topic in digital advertising – and for good reason. Budgets, reputations, and relationships – both with media partners and customers – are on the line when an ad is delivered in a questionable environment. But brand safety isn’t...
99% - ights/Blog/Five-Key-Steps-to-Keep-Your-Brand-Safe-in-a-Complex-Media-Ecosystem

comScore Partners with Adobe to Help Marketers Deliver Hyper-Personalized Messages

comScore has announced a partnership with Adobe that empowers marketers to achieve more brand-safe, relevant advertising via advanced contextual targeting through Adobe Advertising Cloud.
99% - ights/Press-Releases/2018/9/comScore-Partners-with-Adobe-to-Help-Marketers-Deliver-Hyper-Personalized-Messages

Beyond Reach: News Engagement in the UK

This whitepaper investigates news consumption in the UK market landscape, and the implications for advertisers and publishers.
99% - ights/Presentations-and-Whitepapers/2019/Beyond-reach-News-Engagement-in-the-UK

News consumption in the UK implications for advertisers and publishers

Comscore’s latest study shows that despite UK consumers accessing over a thousand news sites in July 2019, for any given user, their preferred news site captured 84% of their news consumption time on desktop, and 66% on mobile.
99% - ights/Press-Releases/2019/11/News-consumption-in-the-UK-implications-for-advertisers-and-publishers

Comscores latest advertising report created in partnership with Campaign

Comscore’s latest advertising report, created in partnership with Campaign, reveals that advertisers are missing out on valuable audiences.
99% - ights/Press-Releases/2019/11/Comscores-latest-advertising-report-created-in-partnership-with-Campaign

Comscore Survey Capabilities – How do consumers research products online?

Learn about Comscore’s Custom Survey capabilities and insights from a recent study done on shopping behavior (online/offline) of India’s internet users.
99% - ights/Presentations-and-Whitepapers/2019/Comscore-Survey-Capabilities

Contextual Targeting for Advertising on Connected TV


99% - ights/Videos/Interview/Contextual-Targeting-for-Advertising-on-Connected-TV

Lift Off Brand Research in the Cross-Platform Age

As the media industry pivots to cross-platform measurement, brand research shouldn’t be left out in the cold. So, what’s standing in the way? And how impactful can cross-platform campaigns and brand measurement really be? Read more.
99% - ights/Blog/Lift-Off-Brand-Research-in-the-Cross-Platform-Age