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Comscore TV helps national bank client identify the best cable networks for advanced audience targeting

Comscore TV helps client identify best cable networks for advanced audience targeting​
1% - e-Studies/Comscore-TV-helps-national-bank-client-identify-the-best-cable-networks-for-advanced-audience-targeting

The iOS Opportunity

Consumer digital behaviors and technology preferences have evolved at lightning speed over the past decade. In recent years, signal loss has become a prevalent issue for advertisers attempting to reach iOS devices due to Apple’s strict privacy measures,...
0% - ights/Blog/The-iOS-Opportunity

Growing Big Game Audiences in 2024

A closer look at the approach of the NFL to the event, shows a publisher focused on expanding its reach, from new broadcast audiences, to the curation of the half time show and the content produced for social platforms
0% - ights/Blog/Growing-Big-Game-Audiences-in-2024

Growing Big Game Audiences in 2024

A closer look at the delivery of the Super Bowl by the NFL this year, shows a publisher focused on its total reach, from expanding its broadcast audiences, to the curation of the half time show and the content produced for social platforms
0% - fts/Growing-Big-Game-Audiences-in-2024

Panorama del Streaming y tendencias de consumo en América Latina

El streaming está revolucionando la forma en que consumimos contenido en América Latina. Cada vez más usuarios miran contenido de video en sus Smart TV's, escuchan noticias a través de podcasts y prefieren accesos gratuitos a cambio de ver publicidad.
0% - ights/Presentations-and-Whitepapers/2024/Panorama-del-Streaming-y-tendencias-de-consumo-en-America-Latina

El consumo musical entre los canales de entretenimiento de YouTube

En esta infografía analizamos la relevancia del contenido musical entre los canales de entretenimiento de YouTube.
0% - ights/Infographics/El-consumo-musical-entre-los-canales-de-entretenimiento-de-YouTube

Scoring on the Madness of March

As March rolls around, so does the excitement of college basketball fans. It's that time of the year when brackets are filled, bets are placed, and college basketball fandom reaches its peak intensity.
0% - ights/Blog/Scoring-on-the-Madness-of-March

Ad Optimization and Cutting Through the Noise in a Crowded Media Year

Ad optimization and cutting through the noise in a crowded media year, key takeaways from the IAB Annual Leadership Meeting 2024
0% - ights/Blog/Ad-Optimization-and-Cutting-Through-the-Noise-in-a-Crowded-Media-Year

Comscore Insights: CES 2024 fique por dentro

Já começamos 2024 já repletos de energia: o time da Comscore nos Estados Unidos se apresentou em janeiro na CES (Consumer Electronics Show), o mais poderoso evento de tecnologia em todo o mundo, que aconteceu em Las Vegas. Como tema principal, o evento...
0% - ights/Blog/Comscore-Insights-CES-2024-fique-por-dentro

Comscore, un aliado estratégico para el crecimiento del ecosistema digital en Colombia

Comscore mantiene su compromiso constante e irrestricto desde hace más de 14 años con el ecosistema digital en Colombia, especialmente con las agencias de medios y los medios colombianos, desempeñando un papel clave en la consolidación de la inversión...
99% - ights/Blog/Comscore-un-aliado-estrategico-para-el-crecimiento-del-ecosistema-digital-en-Colombia