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U.S. Online Video Market Continues Ascent as Americans Watch 33 Billion Videos in December

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released December 2009 data from the comScore Video Metrix service, showing that nearly 178 million U.S. Internet users watched online video during the month. Online video viewing...
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comScore Audience Advantage™ for CPG Helps Improve Digital Advertising Effectiveness and Efficiency for Consumer Packaged Goods Advertisers

comScore (NASDAQ: SCOR), a leader in measuring the digital world, today announced that Microsoft Advertising will use the comScore Audience Advantage™ platform to help consumer packaged goods (CPG) advertisers in the U.S., including Campbell Soup Company...
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Study Finds Internet Key Component in Consumer Research on Prescriptions and Health

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released results from its third annual study Online Marketing Effectiveness Benchmarks for the Pharmaceutical Industry, which found that exposure to online media, including...
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comScore Study: Mums Control the Online Purse Strings in the U.K.


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comScore Launches Audience Advantage™ Predictive Modeling Platform to Help Publishers Optimize Audiences for Digital Ad Campaigns

comScore (NASDAQ: SCOR), a leader in measuring the digital world, today announced the launch of comScore Audience Advantage™, a digital audience optimization platform that enables publishers to provide advertisers and media planners with the ability to...
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Nine Out of Ten 25-34 Year Old U.K. Internet Users Visited a Social Networking Site in May 2009


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Global Search Market Draws More than 100 Billion Searches per Month

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world today released a study of the global search market showing that more than 113 billion searches were conducted in July 2009, representing a 41-percent increase versus year ago. Google...
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Social Networking Sites Account for More than 20 Percent of All U.S. Online Display Ad Impressions, According to comScore Ad Metrix

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world today released a study of U.S. online display advertising on social networking sites in July 2009, based on data from the comScore Ad Metrix service. The study showed that social networking...
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comScore Introduces New Service in Germany to Provide Competitive Intelligence for Online Display Advertising Campaigns

comScore today announced the German launch of comScore Ad Metrix, a breakthrough service in digital media campaign planning and buying that provides comprehensive insight into where display ads are viewed online and the demographic composition of the...
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comScore Acquires Certifica

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced entry into a definitive agreement for the acquisition of Certifica, a leader in web measurement in Latin America. The acquisition helps enhance comScore’s presence...
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