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Whither the Click? comScore Releases European Study Highlighting the View-Through Impact of Online Display Advertising


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Social Networking Across Asia-Pacific Markets

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its latest report on social networking activity in the Asia-Pacific region (excluding China) based on data from its World Metrix service. The study found that 50.8...
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A Measurement Manifesto

"A Measurement Manifesto" presented by Josh Chasin at OMMA Metrics in San Francisco. In this metrics manifesto, we’ll take a brand advertiser-centric view of the measurement ecosystem and try to sort it all out. We measure everything we can… but are we...
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comScore Reports Top 20 Web Properties in Israel

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released an overview of Internet usage in Israel based on the comScore Media Metrix audience measurement service. The data revealed that despite Israel’s modest market size...
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comScore Releases July 2010 US Online Video Rankings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released July 2010 data from the comScore Video Metrix service showing that 178 million U.S. Internet users watched online video content during the month for an average of 14.7...
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How Online Advertising Works: Whither the Click in Europe?

Are low click rates evidence that display ad campaigns have not had any impact on consumer behavior? Or, does online display advertising work in a similar way to traditional offline advertising with multiple exposures over time being needed to effect...
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comScore Releases September 2010 US Online Video Rankings

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the comScore Video Metrix service showing that 175 million U.S. Internet users watched online video content in September for an average of 14.4 hours per...
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comScore Announces Introduction of AdEffx Smart Control™ Ground-Breaking Methodology for Measuring Digital Advertising Effectiveness

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today announced the introduction of AdEffx Smart Control™, an innovative methodological approach representing the next generation in measuring digital advertising effectiveness. The...
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The 2010 State of Online Banking Report

The comScore 2010 State of Online Banking Report leverages behavioral data obtained via the comScore panel of 1 million U.S. Internet users as well as information gathered through a survey of more than 2,500 U.S. Internet users to provide an in-depth...
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Average Internet User in Singapore Spent 10 Hours Viewing Online Video

comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its April 2010 rankings of the top video properties in Singapore based on data from its comScore Video Metrix service. The report found that 87 percent of Singapore’s...
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