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Proximic by Comscore Announces 5000 Advertiser Milestone for ID free Predictive Audience Solution

Proximic by Comscore today announced new and expanded integrations with Adobe, Publica and Teads, helping to extend the reach of their industry-leading Predictive Audience segments, which are now serving more than 5,000 advertiser clients.
99% - ights/Press-Releases/2023/6/Proximic-by-Comscore-Announces-5000-Advertiser-Milestone-for-ID-free-Predictive-Audience-Solution

PubMatic Partners with Proximic by Comscore Giving Media Buyers Scalable ID-less Targeting Solutions

PubMatic and Proximic by Comscore announced the integration of Proximic by Comscore’s Predictive Audiences and Content Targeting solutions into the PubMatic platform.
99% - ights/Press-Releases/2023/3/PubMatic-Partners-with-Proximic-by-Comscore-Giving-Media-Buyers-Scalable-ID-less-Targeting-Solutions

Fall Segment Guide 2023

Discover the Fall Segment Guide, crafted to help inform your ad targeting strategy this autumn.
99% - ights/Presentations-and-Whitepapers/2023/Fall-Segment-Guide-2023

Epsilon Partners with Comscores Proximic for Global Contextual Data

Proximic by Comscore, a division of Comscore Inc. (NASDAQ:SCOR) and a leading provider of audience and content targeting solutions for programmatic activation, and Epsilon, a global advertising and marketing technology company, today announced a partnership...
99% - ights/Press-Releases/2024/3/Epsilon-Partners-with-Comscores-Proximic-for-Global-Contextual-Data

2023 Canadian Year in Review

Moving further into 2024, reflect on the changes in the digital media landscape throughout the previous year. In this in-depth webinar, we explored the evolving patterns in Canadian digital media consumption across diverse industries and platforms.
99% - ights/Presentations-and-Whitepapers/2024/2023-Canadian-Year-in-Review

Automotive Vertical Segment Guide

Our programmatic targeting guide offers tailored recommendations for campaign targeting across the automotive vertical including off-the-shelf and custom audiences.
99% - ights/Presentations-and-Whitepapers/2024/Automotive-Vertical-Segment-Guide

Comscore Announces New US Patent for Livestream Contextual Intelligence Technology

Proximic by Comscore has announced a new US patent for its livestream contextual intelligence technology. This patented technology will support publishers to more effectively monetize their livestream video inventory and increase advertiser confidence...
99% - ights/Press-Releases/2024/1/Comscore-Announces-New-US-Patent-for-Livestream-Contextual-Intelligence-Technology

Acast Inks Global Partnership with Proximic by Comscore

Acast, the world’s largest independent podcast company, today announced a global partnership with Proximic by Comscore to enable cookie-free audience targeting for podcast advertisers around the world.
99% - ights/Press-Releases/2023/11/Acast-Inks-Global-Partnership-with-Proximic-by-Comscore

Un Identifying the Future of Advertising

In New York City last week, Marketing leaders converged at AdExchanger’s Programmatic I/O to discuss the most pressing topics facing the programmatic advertising industry today.
99% - ights/Blog/Un-Identifying-the-Future-of-Advertising

5 Surprising Audiences Watching the Big Game

The Big Game, while known for its in-game excitement, draws more than just the average football fan. From viewers only interested in the jaw-dropping halftime shows to those tuning in for a certain celebrity sighting, the event appeals to a wide audience.
99% - ights/Blog/5-Surprising-Audiences-Watching-the-Big-Game