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Nearly 70 Percent of EU5 Mobile Banking Users Own Smartphone

Perhaps not surprisingly, smartphone users accounted for nearly 70 percent of mobile banking users in the EU5 region (France, Germany, Italy, Spain and the UK). Apple users exhibited the highest relative usage of mobile banking (index of 393) and accounted...
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Check In Service Users by Access of Mobile Categories

When compared with an average smartphone owner, social networking check-in users in the U.S. were more likely to access mobile media across a majority of content categories. More than 95% of check-in service users used their mobile browser or applications....
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In EU5 WhatsApp’s Audience Grew 934 Percent since June 2010

With the rising adoption of smartphones, instant messaging services on mobile phones grew in popularity and now reaches 15.7% of the mobile audience in the EU5 region (France, Germany, Italy, Spain, UK).
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iPhone and Android Traffic by Connection Type

In May 2011, mobile phones running on the Google Android platform drove 35.6 percent of non-computer digital traffic in the U.S., while iPhones accounted for 23.5 percent of non-computer traffic.
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Pre-Testing Ad Creative Pays for Itself

A four year case study conducted from 2006 to 2009 shows how systematic creative pre-testing drives better advertising results and lowers upfront development costs. The illustration below shows that over the course of the research period, the percentage...
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70 Percent of UK Male Smartphone Owners Use Email on the Go

In the UK, 72 percent of PC users checked their emails online during June 2011 and nearly the same percentage of smartphone users accessed email services on their mobile device (67 percent).
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In EU5 More Than Half of QR Codes Are Scanned While at Home

In the EU5 region (including France, Germany, Italy, Spain and UK) 4.6 percent of mobile users and 9.8 percent of smartphone owners scanned a QR or bar code during the month of June 2011.
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Googles UK Smartphone Audience Grew by 634 Percent Since May 2010

The rising adoption of smartphones in the UK has created a very competitive landscape for the top 3 mobile operating systems, Apple, Google and Symbian.
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Infographic: Gmail Global Market Penetration

The Hindustan Times posted this great infographic examining the reach of Gmail across the globe. Gmail’s market penetration in India stands at 62%, the highest in the world, far above the second ranked Brazil, which is at 41%. The corresponding figure...
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Snapdeal Leads Coupon Category in India

Across the globe, coupon and daily deal sites continue to gain popularity. In India, 4.6 million Internet users age 15 and older accessed the Coupons category from a home or work computer in June 2011, reaching 10.4% of the entire online population....
0% - ights/Infographics/Snapdeal-Leads-Coupon-Category-in-India