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Smartphone Platform Wars Intensify as Android and Apple Take the Lead in Most Markets

The recently released comScore 2012 Mobile Future in Focus revealed that the Google Android and Apple iOS smartphone platforms emerged as leaders across many developed mobile markets.
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India's Local News Sites See Significant Traffic from Outside of India

Among some of the largest local news sites in India, many destinations generated a significant portion of their traffic from outside of India. The Times of India, which ranked as the largest site in the Newspaper category with nearly 7.9 million visitors...
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Mobile Driving Majority of Growth for Leading EU5 Social Networks

Social Networks attracted an audience of nearly 171 million unique visitors via computers during March 2012, seeing an increase of 8 percent over the past year in EU5 (France, Germany, Italy, Spain and the UK). Nearly 66.9 million mobile users accessed...
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German Online Newspapers Attract High Income Audience

In Germany, nearly 30 million people visited a newspaper site in March 2012, an increase of 3 percent over the past year. A demographic analysis of the 5 largest newspaper sites in Germany showed that visitors from high income households were most likely...
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Nearly Half of EU5 Smartphone Users are Gamers

In the three month average ending February 2012, the number of EU5 smartphone users playing games at least once a month increased 55 percent over the past year to 46.4 million smartphone users (representing 42 percent of the EU5 audience). The UK proved...
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Are British Men More Interested in Politics

In the UK, Politics Sites attracted 4.9 million unique visitors during March 2012. A demographic breakdown of the people visiting such sites shows that 23.7 percent of the audience are between 25-34 years old, accounting for the largest share across all...
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87 Percent of UK Online Audience Could be Tempted by Travel Ads

In the UK, advertisers in the Travel sector placed nearly 3.1 billion display ad impressions during March 2012, reaching 87 percent of the total internet audience and accounting for 4.5 percent of all display ad impressions served.
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Turkey and Ireland Have Highest Penetration of Sports Sites in Europe

Nearly 177.1 million internet users (45.8 percent reach) in Europe visited a Sports site in February, representing an increase of 15 percent in the past year. Sports sites reached 70.7 percent (16.4 million users) of the internet audience in Turkey, the...
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Social Networks The Place to Advertise Consumer Goods

During February 2012, 27.5% of the 73.7 billion UK ad impressions were socially-published*. The category with the highest share of ads published on social networking sites was Consumer Goods with 40.1 percent of their total display ad impressions being...
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First Look at Internet Usage in Thailand Finds Google, Microsoft and Facebook Leading the Market

comScore released its inaugural report on Internet usage in Thailand with February 2012 data. The study found that Google Sites, which includes Google Search and other Google-owned entities such as YouTube.com, led as the top Internet property in Thailand...
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