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In UK, Time Spent Reading Newspapers Online Vastly Varies by Household Income
In March 2012, 28.3 million UK unique visitors accessed newspaper sites online and spent an average of 38.0 minutes per visitor.
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ights/Infographics/In-UK-Time-Spent-Reading-Newspapers-Online-Vastly-Varies-by-Household-Income
Day 1 comScore at the Games
4.3 million people visited London2012.org globally in June 2012. The site had the highest penetration in the UK (6.2% reach) while Spain ranked first for engagement (12.2 minutes per user).
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ights/Infographics/Day-1-comScore-at-the-Games
ASOS Experiences the Facebook Effect
Using paid media to leverage the potential of earned properties such as the Facebook Brand Page yields positive ROI.
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ights/Infographics/ASOS-Experiences-the-Facebook-Effect
7 Out of 10 Brits Surf Travel Sites
Nearly 106 million users accessed a travel site in the EU5 (France, Germany, Italy, Spain and the UK), reaching 57.7 percent of the internet audience in May 2012. The UK (69.4 percent reach) ranked as the top market for penetration of sites like Priceline.com...
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ights/Infographics/7-Out-of-10-Brits-Surf-Travel-Sites
Day 5 comScore at the Games
Over 10 million people in the UK accessed sports news via their smartphone (36% of smartphone users) in June 2012, compared to 42.3 million US smartphone users (38%).
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ights/Infographics/Day-5-comScore-at-the-Games
Share of Smartphone Market by Operating System in EU5
Symbians stronghold on the European smartphone market loosened in 2010 as other platforms gained traction. Symbian saw its smartphone market share decline from 63.0 percent in December 2009 to 47.8 percent in December 2010, while Android consumed the...
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ights/Infographics/Share-of-Smartphone-Market-by-Operating-System-in-EU5
Facebook is Nr.1 Social Network in 15 of 18 European Markets
By the end of 2010, Facebook was the leading social networking site in 15 of the 18 European markets. Only the Netherlands, Poland, and Russia have other social networks in each case a home grown site with audiences larger than Facebook.
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ights/Infographics/Facebook-is-Nr1-Social-Network-in-15-of-18-European-Markets
Twitpic and Instagram Gaining Steam in EU5
In March 2012, over 143.2 million mobile users took a photo via their device, displaying an increase of 2 percent over the past three months in EU5 (France, Germany, Italy, Spain and UK). A look at usage for selected photo sharing services showed Flickr...
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ights/Infographics/Twitpic-and-Instagram-Gaining-Steam-in-EU5
UK Engagement with Online Video Descends with Age
Nearly 34.8 million unique visitors watched online videos for an average of 29.8 hours per viewer in the UK during April 2012. A look at the demographic profile showed 15-24 year olds to be the most engaged age group, spending an average of 42.1 hours...
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ights/Infographics/UK-Engagement-with-Online-Video-Descends-with-Age
Share of Display Ads on Social Networking across France, Germany and the UK
The Share of Display Ads on Social Networking sites in France, Germany and the UK increased. In October 2010 almost 40% of all Display Ads in the UK were placed on Social Networking sites followed by Germany (27.5%) and France (26.9%).
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ights/Infographics/Share-of-Display-Ads-on-Social-Networking-across-France-Germany-and-the-UK
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