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15-24 Year Olds Most Likely to Recall Smartphone Ads in UK

In June 2011, 31.6 percent of UK smartphone users age 15-24 recalled having seen ads in an app or while browsing, the highest penetration among all age groups. 15-24 year olds were 25 percent more likely than the average smartphone user to recall exposure...
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Nearly 5 Percent of EU5 Traffic Generated by Mobiles and Tablets

In an analysis of October 2011 internet traffic from the EU5 markets, the UK led with the highest share coming from non-computer sources (i.e. connected devices and mobile phones) at 7.7 percent. Across the EU5 region computer usage accounted for 95.1...
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Mobile Media Usage Sees Strong Growth Across EU5

In October 2011, 76 percent of smartphone owners in the EU5 were mobile media users, meaning that they browsed the mobile web, accessed applications, or downloaded content. The impressive 62 percent growth in the total number of mobile media users in...
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Facebook Leads by Engagement in France

In France, 47.8 million internet users spent a total of nearly 1.2 billion hours online in December 2011. Google Sites was the top online property by unique visitors, attracting over 44.8 million people who spent a total of 137.5 million hours on the...
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Majority of Mobile Deal-a-Day Audience from Upper Income Segments

U.S. mobile users are more frequently turning to their phones to get the latest daily deals. In November 2011, 18.5 million U.S. consumers accessed deal-a-day destinations on their mobile phones. Many of these users represent an attractive audience...
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Younger Generations Drive Latin American and Asian Online Markets

Many of the world's fastest growing online markets are in Latin America and Asia where younger generations are driving digital adoption. A look at which global markets are driven by young Internet populations showed Venezuela having the highest percentage...
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Male Users Account for 70 Percent of Time Spent Consuming Online Video in France

In France, over 85 percent of the total online audience watched videos online in September 2011. Of these 40.1 million people,  over 21 million viewers were male and nearly 19 million were female, an equal reach of online video between the two genders....
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Convenience Leads as Top Reason for Purchasing on Smartphone

On-the-go convenience topped the list as the most popular reason for those consumers that made a purchase on their smartphone rather than online via a computer or in-person, with 63% of consumers selecting this as a reason in their purchase decision....
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1 in 3 Smartphone Buyers Made Purchase on Their Phone While in a Store

In the U.S., 38% of smartphone owners have used their phone to make a purchase at least once in the course of their device ownership. In September 2011, 56% of smartphone purchasers completed their transaction while at home, leading as the most popular...
0% - ights/Infographics/location_13325

Facebook Shows Strong Growth Over Past Five Years

Facebook’s reach amongst the total internet audience has continued to increase over the past five years across all regions. Globally, Facebook reached 12 percent of the internet audience in December 2007 and as of December 2011 the social network reached...
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