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Selena Gomez supero a Kylie Jenner como numero 1 en Instagram

Selena Gomez recently overtook Kylie Jenner as the most followed individual on Instagram in February 2023. With some of Comscore’s social and digital tools, we take a deep dive into what may have caused this shift of power and how this is affecting these...
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Young men drive ChatGPTs momentum in India

Both OpenAI, the research organization that developed ChatGPT, and ChatGPT itself are the object of much buzz on social media: OpenAI registered more than one million actions on social media in January 2023 – double the number it generated in the entire...
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Mobile Commerce Reaches New Heights

Online retail set a record in Q4 2022 for total online spending, up 18% year over year
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Young men drive ChatGPTs momentum in the UK

Over the past two years, interest in AI has skyrocketed in the UK, resulting in a massive 81% increase in unique visitors. OpenAI and ChatGPT are generating buzz on social media, with ChatGPT registering a staggering 9.2 million actions in January 2023...
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AI in the US Young people at the forefront of ChatGPTs momentum

On average, interest in AI in the U.S. shot up 119% over the period Q4 2020 to Q4 2022.
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Year in Review 2022

From cross platform video, to advertising in gaming, and accelerating trends in digital retail, we broke down the actionable insights that pointed to shifts in audience behaviors and the pathways to thriving for brands and publishers.
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Comscore Reports Fourth Quarter and Full Year 2022 Results

Comscore, Inc. (Nasdaq: SCOR) today reported financial results for the fourth quarter and full year ended December 31, 2022.
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The Big Game Beyond the Numbers

A fresh look at Super Bowl audiences, and their viewing behavior
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Social Media Ranking by Engagement in India

From mobile payments to online banking and insurance, brands across the financial services industry are growing their online and social footprint. In January 2023 the Finance category in India reached an audience of 142.3 million people on Facebook, Twitter...
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Las cinco teles con mayor audiencia en TikTok en Espana

El consumo de televisión marcó el mínimo histórico en 2022 en España, pero sus contenidos siguen interesando a la audiencia. Veamos cómo se comporta el consumo de contenidos televisivos en las plataformas donde pasamos más tiempo al día: YouTube, TikTok,...
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