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Jose Luis Espinosa es el nuevo Country Manager de Comscore Mexico
Comscore (NASDAQ: SCOR), socio confiable para la planificación, transacción y evaluación de medios en múltiples plataformas, anuncia el nombramiento de José Luis Espinosa como nuevo Country Manager de Comscore México.
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ights/Press-Releases/2025/1/Jose-Luis-Espinosa-es-el-nuevo-Country-Manager-de-Comscore-Mexico
CES Highlights Test
Take a look at some of Comscore's top highlights from CES 2025.
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CES Highlights
Take a look at some of Comscore's top highlights from CES 2025.
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fts/CES-Highlights
Spectrum Reach Built Trust in Campaign Reporting Utilizing Comscore TV Data
Baer’s Furniture, a high-end family-owned multi-location furniture chain, headquartered in Pompano Beach, FL, has advertised on TV for years but sought accurate reporting and data-driven targeting from Spectrum Reach due to distrust in traditional metrics....
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Publicis - Comscore Trainings
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Comscore Appoints New Chief Marketing Officer
Comscore (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behaviors, today announced the appointment of Jackelyn Keller as its Chief Marketing Officer. Keller brings extensive expertise in linear TV, streaming, digital and programmatic...
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ights/Press-Releases/2025/1/Comscore-Appoints-New-Chief-Marketing-Officer
Comscore Expands Long-Term Local Currency Partnership with Gray Media
Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today announced the expansion of its partnership with Gray Media, one of the largest TV station groups in the United States, in a multi-year agreement....
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ights/Press-Releases/2024/12/Comscore-Expands-Long-Term-Local-Currency-Partnership-with-Gray-Media
Cox Media Group and Comscore Agree to New Multi-Year Deal
Comscore (NASDAQ: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, has been granted its patent on Personifying Viewership Data which allows marketers to understand person level viewership of linear or connected...
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ights/Press-Releases/2024/12/Cox-Media-Group-and-Comscore-Agree-to-New-Multi-Year-Deal
Consumers set up a blockbuster holiday season at the Box Office
The all-important holiday period for movie theatres has undergone a shake up, off the back of the record $425 million 5-day* Thanksgiving frame last month which set a completely new standard for the box office this season.
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ights/Blog/Consumers-set-up-a-blockbuster-holiday-season-at-the-Box-Office
Predictive Audiences: the incremental reach you’ve been missing
A campaign targeting Online Holiday Shoppers leveraged Proximic by Comscore’s ID-based audience and ID-free Predictive Audience to explore incremental reach.
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fts/Predictive-Audiences-the-incremental-reach-you-ve-been-missing
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