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Online gaming durante la pandemia

With consumers in many nations across the world confined to home to help contain the outbreak of the coronavirus there is some anticipated change in online behaviour. The gaming category is one such example where an uplift was observed in all EU5 categories....
100% - ights/Blog/Online-gaming-during-the-pandemic

提升数字广告中的信任和透明度

Whilst brand safety, ad fraud and viewability have been talked about for some time, the real impact on the digital ecosystem has not yet been fully realised.
100% - ights/Presentations-and-Whitepapers/2017/Bringing-Increased-Trust-and-Transparency-to-Digital-Advertising

Streaming on Connected TVs Increases During Coronavirus

Our last post on OTT streaming detailed the increases we saw leading up to the week of March 16, 2020. Now that March has passed and we are weeks into a pattern of home isolation and distance learning, we wanted to explore how in-home entertainment streaming...
99% - ights/Blog/Streaming-on-Connected-TVs-Increases-During-Coronavirus

Comscore Reveals how the Pandemic has Changed Consumer Behavior

What happens to consumer behavior 6+ months into a pandemic? Are people still shopping or are they glued to their television sets? Have cable subscriptions been replaced with new streaming services? Have consumers paused major life events? What will the...
99% - ights/Blog/Comscore-Reveals-how-the-Pandemic-has-Changed-Consumer-Behavior

OTT Streaming Increases during Coronavirus Pandemic

Our last post on OTT streaming detailed the increases we saw leading up to the week of March 16, 2020. Now that March has passed and we are weeks into a pattern of home isolation and distance learning, we wanted to explore how in-home entertainment streaming...
99% - fts/OTT-Streaming-Increases-during-Coronavirus-Pandemic

Sizing global sports audiences through contextual insights

A major global sporting events committee leveraged Comscore’s innovative capabilities to combine contextual insights with total audience data to gain a deeper understanding of their audience and to support their sponsors with demonstrating the value of...
99% - e-Studies/Sizing-global-sports-audiences-through-contextual-insights

Quarterly Wrap-Up Q1 2021

Watch our recent webinar now to for highlights from our recent global insights quarterly wrap-up. The session included details about global mobile and box office insights, online health and finance insights for Europe as well as a deep dive into the CTV...
99% - ights/Presentations-and-Whitepapers/2021/Quarterly-Wrap-Up-Q1-2021

Quarterly Wrap-Up Q2 2021

This quarterly wrap-up webinar included a review of the digital landscape across Europe, and a deep dive into the online sports and travel industries, rounding up with a look at linear TV vs OTT.
99% - ights/Presentations-and-Whitepapers/2021/Quarterly-Wrap-Up-Q2-2021

NCAA Basketball Tournament Sparks Marketing Madness

This year’s NCAA basketball tournament was exciting for a variety of reasons – history-making games, bracket-breaking upsets, and amazing plays. For brands and marketers, it was also an exciting opportunity to reach a highly engaged audience in a fun...
99% - ights/Blog/NCAA-Basketball-Tournament-Sparks-Marketing-Madness

Quarterly Wrap-Up Q3 2021

This quarterly wrap-up webinar included a review of the digital landscape across Europe, and a deep dive into the online sports and travel industries, rounding up with a look at linear TV vs OTT.
99% - ights/Presentations-and-Whitepapers/2021/Quarterly-Wrap-Up-Q3-2021