Reach, Frequency and Beyond. Insights from Comscore and YouTube.
With Shareablee, The Dodo was able to evaluate the key drivers of success, leading to a significant growth in shares, engagement and web traffic.
Created and posted Facebook video content
Insights into cross-platform content strategy including post frequency, cadence and type of post to set overall strategy
Content topic analysis across social platforms
Spike in engagement on Facebook video in five months
Growth in shares on Facebook content in five months
Increase in Facebook & Instagram content
Month over month increase in Facebook returning engagers