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The world’s leading media companies, agencies and brands use Comscore to make business and marketing decisions with confidence. Hear their stories.

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Pursuit Channel: winning automotive ad placements with Comscore TV measurement and Advanced Audiences™

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Comscore Predictive Audiences Drive Campaign Performance for Automotive Brand

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Comscore Predictive Audiences Drive Campaign Performance for QSR Brand

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Frameplay & Comscore offer Brand Lift in the Gaming Space

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StackAdapt Q&A: Driving Brand Lift with Connected TV

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Building a winning political media plan with Arsement Media Group

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Proving the value of Comscore measurement with WIS-TV

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How WBRE-TV used Comscore to help clients recruit

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Making a Splash at Super Bowl LIII with Pepsi and bubly

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Maximizing the value of ad buys with Secret Weapon Media Agency

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Breaking through the clutter with Knorr Marketing

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Buying efficiently and effectively with InQuest Marketing

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Balancing Contextual and Audience Targeting

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Pioneering the Next Frontier in Programmatic

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Selecting Segments Amid Programmatic Clutter

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Measuring and Optimizing Programmatic KPIs

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Activating Comscore Segments for Improved ROI

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Understanding and Impacting the Consumer Journey with TripAdvisor

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Media and Advertising: The Past, Present and Future

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Driving lead generation across platforms with Oracle Data Cloud

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Why cross-platform measurement is crucial to success

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The power of Comscore's local TV data

"Promoting the bubly brand and gaining share in the crowded seltzer market were key objectives for our Super Bowl LIII campaign and related promotional efforts. Comscore helped us measure and quantify the holistic value of all of our investments – and, needless to say, we are very pleased with the results."
Kevin Moeller
Head of Media Insights & Analytics
PepsiCo North America

"Having the ability to use a single dataset to plan and measure our media, and being able to understand the impact that leveraging M1 audiences has on our ability to drive additional value for Kroger at a local market level was a huge unlock for us as we break new ground in how local television is bought and measured"
Karine McMaster
VP Director of Advanced Local Media
Dentsu

"Comscore and Eyeota’s Predictive Audiences have improved in efficiency significantly and continue to be crucial to maintaining strong CPEVs across our campaigns. The audiences continue to outperform our 3rd party job function audiences and they are outperforming both of our contextual audiences."
Erin Greenberg
Manager, Programmatic
Eightbar

"As the industry seeks to find a solution for cookie deprecation, Comscore has developed a product opportunity that we can confidently execute in the audience targeting space. The Predictive Audiences solution is helping us future-proof our clients and campaigns, thereby allowing us to deliver relevant advertising and impact - independent of cookies."
Jeremy Cobb
Vice President, Digital Platforms
H&L Partners

"As marketers and agencies continue to invest in programmatic, there is a broader need for accountability, transparency and outcome-based measurement. As an industry leader, Comscore’s unique, scalable data helps our partners activate their audiences with greater confidence and assurance to ultimately achieve stronger impact and results."
Jeff Teng
VP, Business Development
Oracle

"Publishers Clearing House is a leading digital entertainment and commerce destination for millions of US consumers delivering highly engaged audiences and outstanding time spent metrics. Independent measurement from partners like Comscore plays a huge role in helping advertisers understand the opportunity with this vibrant and growing audience. Comscore’s granular data helps our advertisers better optimize their campaigns across PCH’s entire portfolio of websites and apps."
Steve Bagdasarian
President, Media
Publishers Clearing House Media

"Comscore and PlaceIQ have built an incredible partnership over many years by jointly innovating to bring the world's largest brands and agencies sophisticated planning and measurement products focused on consumer-centric marketing. By coupling PlaceIQ's location-based consumer insights with Comscore's market leading cross-screen measurement capabilities, we've consistently delivered the "holy grail" of advertising ROI to our clients - a real-world view of profitable consumer journeys."
Nadya Kohl
EVP Business Development & Marketing
PlaceIQ

"Comscore’s trusted data and Advanced Audiences have given us a double-edged advantage. First, to win new clients who have been using an alternative ratings provider with limited capabilities. Second, and, most importantly, we empower our clients to accurately and effectively reach qualified, key audiences."
Jessica Reyna
Marketing Director
Kill Your Competition^®

Comscore is trusted by 10 out of the top 10 online properties, 8 out of the top 10 internet companies, 10 out of the top 10 media companies, 5 out of the top 5 movie studios, 8 out of the top 10 U.S. station groups, 10 out of the top 10 advertising agencies, 10 out of the top 10 media agencies

Latest

Pursuit Channel: winning automotive ad placements with Comscore TV measurement and Advanced Audiences™

Comscore is trusted by
10 out of the top 10 online properties, 8 out of the top 10 internet companies, 10 out of the top 10 media companies, 5 out of the top 5 movie studios, 8 out of the top 10 U.S. station groups, 10 out of the top 10 advertising agencies, 10 out of the top 10 media agencies