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The world’s leading media companies, agencies and brands use Comscore to make business and marketing decisions with confidence. Hear their stories.

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Case Study

Building a winning political media plan with Arsement Media Group

Arsement Media Group used Comscore insights and custom segments to inform media buys for a winning campaign strategy. Read more

Case Study

Proving the value of Comscore measurement with WIS-TV

Case Study

How WBRE-TV used Comscore to help clients recruit

Case Study

Making a Splash at Super Bowl LIII with Pepsi and bubly

Case Study

Maximizing the value of ad buys with Secret Weapon Media Agency

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Breaking through the clutter with Knorr Marketing

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Buying efficiently and effectively with InQuest Marketing

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Balancing Contextual and Audience Targeting

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Pioneering the Next Frontier in Programmatic

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Selecting Segments Amid Programmatic Clutter

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Measuring and Optimizing Programmatic KPIs

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Activating Comscore Segments for Improved ROI

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Understanding and Impacting the Consumer Journey with TripAdvisor

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Media and Advertising: The Past, Present and Future

Case Study

Driving lead generation across platforms with Oracle Data Cloud

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Why cross-platform measurement is crucial to success

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The power of Comscore's local TV data

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How local agencies and stations use advanced audiences to drive impact

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Increasing in-target delivery with Centro

Case Study

Reaching Advanced Audiences for improved campaign performance with...

Case Study

Cost-efficiently improving automotive sales with Borgmeyer Marketing...

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Why scale is crucial for reliable local market measurement

"Promoting the bubly brand and gaining share in the crowded seltzer market were key objectives for our Super Bowl LIII campaign and related promotional efforts. Comscore helped us measure and quantify the holistic value of all of our investments – and, needless to say, we are very pleased with the results."
Kevin Moeller
Head of Media Insights & Analytics
PepsiCo North America

"As marketers and agencies continue to invest in programmatic, there is a broader need for accountability, transparency and outcome-based measurement. As an industry leader, Comscore’s unique, scalable data helps our partners activate their audiences with greater confidence and assurance to ultimately achieve stronger impact and results."
Jeff Teng
VP, Business Development
Oracle

"Comscore and PlaceIQ have built an incredible partnership over many years by jointly innovating to bring the world's largest brands and agencies sophisticated planning and measurement products focused on consumer-centric marketing. By coupling PlaceIQ's location-based consumer insights with Comscore's market leading cross-screen measurement capabilities, we've consistently delivered the "holy grail" of advertising ROI to our clients - a real-world view of profitable consumer journeys."
Nadya Kohl
EVP Business Development & Marketing
PlaceIQ

"Comscore’s trusted data and Advanced Audiences have given us a double-edged advantage. First, to win new clients who have been using an alternative ratings provider with limited capabilities. Second, and, most importantly, we empower our clients to accurately and effectively reach qualified, key audiences."
Jessica Reyna
Marketing Director
Kill Your Competition^®

"As a local agency, we’re constantly seeking new and innovative ways to deliver excellence for our clients. Comscore is an invaluable partner to our business, and their incredibly detailed TV reports and data have helped our team drive more strategic advertising decisions and improved campaign performance."
Hillary Thompson
Media Director
Borgmeyer Marketing Group

"At LiveRamp, we're constantly looking to expand our portfolio of marketing solutions. Comscore collaborates with us as a trusted partner, working to build innovative solutions and capabilities that solve our advertiser's most pressing challenges and empower our clients to achieve stronger marketing performance."
Travis Clinger
VP, Strategic Partnerships
LiveRamp

"Xaxis works with over 3,000 brands and agencies all of whom seek customized technical and human approaches to brand safety and fraud protection. As a trusted programmatic data provider, Comscore is an invaluable partner, enabling us to deliver better business outcomes for our clients at scale by efficiently classifying and surfacing inventory that is both safe and suitable. "
Daniel MacDonald,
VP Investments & Partnerships
Xaxis

"Advertisers use Centro’s Basis platform with the expectation of greater flexibility in pre-bid content filtration and demographic targeting without compromising on brand-safety or relevance. Recent campaigns on our platform show that using Comscore insights yield up to six times the in-target delivery. This illustrates the quality, effectiveness and value of Comscore’s data."
Ian Trider
Director of RTB Platform Operations
Centro

Comscore is trusted by 10 out of the top 10 online properties, 8 out of the top 10 internet companies, 10 out of the top 10 media companies, 7 out of the top 7 movie studios, 8 out of the top 10 U.S. station groups, 10 out of the top 10 advertising agencies, 10 out of the top 10 media agencies

Latest

Building a winning political media plan with Arsement Media Group

Comscore is trusted by
10 out of the top 10 online properties, 8 out of the top 10 internet companies, 10 out of the top 10 media companies, 7 out of the top 7 movie studios, 8 out of the top 10 U.S. station groups, 10 out of the top 10 advertising agencies, 10 out of the top 10 media agencies