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The world’s leading media companies, agencies and brands use Comscore to make business and marketing decisions with confidence. Hear their stories.

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Balancing Contextual and Audience Targeting

Today’s programmatic buyers often choose between two key targeting strategies: contextual and audience. Hear Comscore partners share their thoughts on the advantages of each – and... Read more

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Pioneering the Next Frontier in Programmatic

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Selecting Segments Amid Programmatic Clutter

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Measuring and Optimizing Programmatic KPIs

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Activating Comscore Segments for Improved ROI

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Understanding and Impacting the Consumer Journey with TripAdvisor

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Media and Advertising: The Past, Present and Future

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Driving lead generation across platforms with Oracle Data Cloud

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Why cross-platform measurement is crucial to success

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The power of Comscore's local TV data

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How local agencies and stations use advanced audiences to drive impact

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Increasing in-target delivery with Centro

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Reaching Advanced Audiences for improved campaign performance with...

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Cost-efficiently improving automotive sales with Borgmeyer Marketing...

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Why scale is crucial for reliable local market measurement

"As marketers and agencies continue to invest in programmatic, there is a broader need for accountability, transparency and outcome-based measurement. As an industry leader, Comscore’s unique, scalable data helps our partners activate their audiences with greater confidence and assurance to ultimately achieve stronger impact and results."
Jeff Teng
VP, Business Development
Oracle

"Comscore and PlaceIQ have built an incredible partnership over many years by jointly innovating to bring the world's largest brands and agencies sophisticated planning and measurement products focused on consumer-centric marketing. By coupling PlaceIQ's location-based consumer insights with Comscore's market leading cross-screen measurement capabilities, we've consistently delivered the "holy grail" of advertising ROI to our clients - a real-world view of profitable consumer journeys."
Nadya Kohl
EVP Business Development & Marketing
PlaceIQ

"Comscore’s trusted data and Advanced Audiences have given us a double-edged advantage. First, to win new clients who have been using an alternative ratings provider with limited capabilities. Second, and, most importantly, we empower our clients to accurately and effectively reach qualified, key audiences."
Jessica Reyna
Marketing Director
Kill Your Competition^®

"As a local agency, we’re constantly seeking new and innovative ways to deliver excellence for our clients. Comscore is an invaluable partner to our business, and their incredibly detailed TV reports and data have helped our team drive more strategic advertising decisions and improved campaign performance."
Hillary Thompson
Media Director
Borgmeyer Marketing Group

"At LiveRamp, we're constantly looking to expand our portfolio of marketing solutions. Comscore collaborates with us as a trusted partner, working to build innovative solutions and capabilities that solve our advertiser's most pressing challenges and empower our clients to achieve stronger marketing performance."
Travis Clinger
VP, Strategic Partnerships
LiveRamp

"Xaxis works with over 3,000 brands and agencies all of whom seek customized technical and human approaches to brand safety and fraud protection. As a trusted programmatic data provider, Comscore is an invaluable partner, enabling us to deliver better business outcomes for our clients at scale by efficiently classifying and surfacing inventory that is both safe and suitable. "
Daniel MacDonald,
VP Investments & Partnerships
Xaxis

"Advertisers use Centro’s Basis platform with the expectation of greater flexibility in pre-bid content filtration and demographic targeting without compromising on brand-safety or relevance. Recent campaigns on our platform show that using Comscore insights yield up to six times the in-target delivery. This illustrates the quality, effectiveness and value of Comscore’s data."
Ian Trider
Director of RTB Platform Operations
Centro

"Comscore has been a vital partner in our research about the landscape of websites where people go to watch films and TV shows, both legitimate and illegitimate. Their rich, detailed datasets allow us to perform custom analysis of trends affecting film and TV consumption across multiple devices, and the effects of efforts to promote and protect legitimate sources of creative content."
Julia Jenks
Vice President, Worldwide Research & Information Analysis
MPAA

Comscore is trusted by 10 out of the top 10 online properties, 8 out of the top 10 internet companies, 10 out of the top 10 media companies, 7 out of the top 7 movie studios, 8 out of the top 10 U.S. station groups, 10 out of the top 10 advertising agencies, 10 out of the top 10 media agencies

Latest

Balancing Contextual and Audience Targeting

Comscore is trusted by
10 out of the top 10 online properties, 8 out of the top 10 internet companies, 10 out of the top 10 media companies, 7 out of the top 7 movie studios, 8 out of the top 10 U.S. station groups, 10 out of the top 10 advertising agencies, 10 out of the top 10 media agencies