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Taking a look at Comscore Predictive Audiences Targeting Performance

Provides a crosswalk between deterministic behaviors and privacy-friendly contextual signals. H&L’s client, a leading QSR advertiser, seeks most effective targeting to drive campaign... Read more

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Increasing in-target delivery with Centro

"Promoting the bubly brand and gaining share in the crowded seltzer market were key objectives for our Super Bowl LIII campaign and related promotional efforts. Comscore helped us measure and quantify the holistic value of all of our investments – and, needless to say, we are very pleased with the results."
Kevin Moeller
Head of Media Insights & Analytics
PepsiCo North America

"As the industry seeks to find a solution for cookie deprecation, Comscore has developed a product opportunity that we can confidently execute in the audience targeting space. The Predictive Audiences solution is helping us future-proof our clients and campaigns, thereby allowing us to deliver relevant advertising and impact - independent of cookies."
Jeremy Cobb
Vice President, Digital Platforms
H&L Partners

"As marketers and agencies continue to invest in programmatic, there is a broader need for accountability, transparency and outcome-based measurement. As an industry leader, Comscore’s unique, scalable data helps our partners activate their audiences with greater confidence and assurance to ultimately achieve stronger impact and results."
Jeff Teng
VP, Business Development
Oracle

"Publishers Clearing House is a leading digital entertainment and commerce destination for millions of US consumers delivering highly engaged audiences and outstanding time spent metrics. Independent measurement from partners like Comscore plays a huge role in helping advertisers understand the opportunity with this vibrant and growing audience. Comscore’s granular data helps our advertisers better optimize their campaigns across PCH’s entire portfolio of websites and apps."
Steve Bagdasarian
President, Media
Publishers Clearing House Media

"Comscore and PlaceIQ have built an incredible partnership over many years by jointly innovating to bring the world's largest brands and agencies sophisticated planning and measurement products focused on consumer-centric marketing. By coupling PlaceIQ's location-based consumer insights with Comscore's market leading cross-screen measurement capabilities, we've consistently delivered the "holy grail" of advertising ROI to our clients - a real-world view of profitable consumer journeys."
Nadya Kohl
EVP Business Development & Marketing
PlaceIQ

"Comscore’s trusted data and Advanced Audiences have given us a double-edged advantage. First, to win new clients who have been using an alternative ratings provider with limited capabilities. Second, and, most importantly, we empower our clients to accurately and effectively reach qualified, key audiences."
Jessica Reyna
Marketing Director
Kill Your Competition^®

"As a local agency, we’re constantly seeking new and innovative ways to deliver excellence for our clients. Comscore is an invaluable partner to our business, and their incredibly detailed TV reports and data have helped our team drive more strategic advertising decisions and improved campaign performance."
Hillary Thompson
Media Director
Borgmeyer Marketing Group

"At LiveRamp, we're constantly looking to expand our portfolio of marketing solutions. Comscore collaborates with us as a trusted partner, working to build innovative solutions and capabilities that solve our advertiser's most pressing challenges and empower our clients to achieve stronger marketing performance."
Travis Clinger
VP, Strategic Partnerships
LiveRamp

Comscore is trusted by 10 out of the top 10 online properties, 8 out of the top 10 internet companies, 10 out of the top 10 media companies, 7 out of the top 7 movie studios, 8 out of the top 10 U.S. station groups, 10 out of the top 10 advertising agencies, 10 out of the top 10 media agencies

Latest

Taking a look at Comscore Predictive Audiences Targeting Performance

Comscore is trusted by
10 out of the top 10 online properties, 8 out of the top 10 internet companies, 10 out of the top 10 media companies, 7 out of the top 7 movie studios, 8 out of the top 10 U.S. station groups, 10 out of the top 10 advertising agencies, 10 out of the top 10 media agencies