Currency for How Media Actually Works Today
The media landscape isn’t just shifting - it’s transforming and evolving in real time. Advertisers can no longer rely on a single, one-size-fits-all currency. They need measurement... Read more
Local Is Where Currency Begins
The Rise of AI Tools: A View of U.S. Consumer Adoption and Application
Fall Audience Guide
Consumer AI Tool Usage
CIMM East Highlights & Currency Clarity
Flexible by Design: Building Standards That Fit a Multi-Currency World
Comscore TV Personification
Life is Local: Comscore at AWNY, NAB, and CIMM in New York
It was an exciting series of events for Comscore in the Big Apple last week. Our execs made a splash at Advertising Week New York, NAB 2024, and CIMM, and Evan Shapiro, media cartographer, unveiled "S...
Evan Shapiro’s analysis of Comscore’s dataset and new ad exposure metric
2024 Presidential Debate: Cross-Screen Performance
Paris 2024 Olympics: The Evolution of Viewing Experiences and Audience Enga...
The long-anticipated Paris 2024 Olympic Games are kicking off today, and you may be setting your phone reminders for the Opening Ceremony at 1:30 p.m. ET—that’s 7:30 p.m. Paris time! Whether or not yo...
Unlocking New Insights Tying Cross-Channel Consumer Behavior Directly to Li...
Optimizing Outcomes Through Reaching Audiences Cross-Screen
Fall Targeting Guide 2024
Unlocking Potential at the Upfronts