AI Intelligence Report
AI has rewritten the rules of consumer interaction and brands must now adapt their strategies to meet customer needs in this new and evolving environment. Read more
Consumer Goods: Movers & Shakers in the Digital Landscape, 2025
2026 New Year's Guide
2025 State of Streaming
How Local Sports Fuel the Heartbeat of Fandom
2025 Luxury Segment Guide
2025 Sports Fanatics Guide
#RIPGRPs: Evolving the Metrics That Move Us Forward
Currency for How Media Actually Works Today
CIMM East Highlights & Currency Clarity
The opening panel at CIMM East, “The Big Debate: Making Sense of the Multicurrency Market Ahead of the Upfronts,” wasn’t just a check-in on the state of measurement. It was a reflection of an industry...
Comscore TV Personification
Life is Local: Comscore at AWNY, NAB, and CIMM in New York
Evan Shapiro’s analysis of Comscore’s dataset and new ad exposure metric
Comscore invited Evan Shapiro, Media Cartographer and founder of ESHAP, to evaluate its newest dataset and offering: The Score Report. Utilizing viewership data from 29 million US households, The Scor...
2024 Presidential Debate: Cross-Screen Performance
Paris 2024 Olympics: The Evolution of Viewing Experiences and Audience Enga...
Unlocking New Insights Tying Cross-Channel Consumer Behavior Directly to Li...
Optimizing Outcomes Through Reaching Audiences Cross-Screen