#RIPGRPs: Evolving the Metrics That Move Us Forward
In the ever-evolving and mercurial world of media currency, one thing is clear: progress starts with confidence - and confidence starts with better data. Read more
Consumer AI Tool Usage - Top 5 Entities
Comscore Movies
Comscore and The Trade Desk Enable Precision CTV Campaigns That Perform at the Hyperlocal Level
Achieving Greater Targeting Accuracy with ID-Free Predictive Audiences
Comscore Helps FlexPoint Drive 23% Incremental CTV Reach for Congressional Campaign
2025 Holiday Audience Guide
Currency for How Media Actually Works Today
CIMM East Highlights & Currency Clarity
The opening panel at CIMM East, “The Big Debate: Making Sense of the Multicurrency Market Ahead of the Upfronts,” wasn’t just a check-in on the state of measurement. It was a reflection of an industry...
Comscore TV Personification
Life is Local: Comscore at AWNY, NAB, and CIMM in New York
Evan Shapiro’s analysis of Comscore’s dataset and new ad exposure metric
Comscore invited Evan Shapiro, Media Cartographer and founder of ESHAP, to evaluate its newest dataset and offering: The Score Report. Utilizing viewership data from 29 million US households, The Scor...
2024 Presidential Debate: Cross-Screen Performance
Paris 2024 Olympics: The Evolution of Viewing Experiences and Audience Enga...
Unlocking New Insights Tying Cross-Channel Consumer Behavior Directly to Li...
Optimizing Outcomes Through Reaching Audiences Cross-Screen