2024 State of Gaming Report
Presidential debates are a big-ticket viewing event, and as the election in November draws near, the stakes have only grown. Given the change on the Democratic ticket from President... Read more
CIMM Summit 2024
Evan Shapiro’s analysis of Comscore’s dataset and new ad exposure metric
Football Audience Playbook
Will Gen Z Turn Out to Vote in 2024?
2024 State of Privacy in Advertising
Fast Facts: ‘Demure’, the keyword taking social media by storm
Paris 2024 Olympics: The Evolution of Viewing Experiences and Audience Enga...
Unlocking New Insights Tying Cross-Channel Consumer Behavior Directly to Li...
Comscore and Kochava have launched an innovative performance media measurement solution that allows marketers to better understand how linear TV ad campaigns meaningfully impact both online and offlin...
Optimizing Outcomes Through Reaching Audiences Cross-Screen
Fall Targeting Guide 2024
Unlocking Potential at the Upfronts
While the Upfront season is in full swing, the focus of this pivotal media-buying event is undergoing a material evolution. Once dominated by content sizzle reels focused solely on linear TV, the Upfr...
Beyond Screens and Markets
Driving Brand Marketing ROI Across All Screens and Formats
March Madness Across Screens: 2024 Recap
It's All About the Audience