2025 State of Programmatic Report
The advertising landscape is undergoing a significant shift towards privacy-conscious practices. Read more
CIMM East Highlights & Currency Clarity
Flexible by Design: Building Standards That Fit a Multi-Currency World
Proximic’s ID-Free Predictive Audiences Fuel Helzberg’s Holiday Success
Summer Audience Guide
ID-Free Impressions are the New Normal
Spring Audience Guide
Comscore TV Personification
Life is Local: Comscore at AWNY, NAB, and CIMM in New York
It was an exciting series of events for Comscore in the Big Apple last week. Our execs made a splash at Advertising Week New York, NAB 2024, and CIMM, and Evan Shapiro, media cartographer, unveiled "S...
Evan Shapiro’s analysis of Comscore’s dataset and new ad exposure metric
2024 Presidential Debate: Cross-Screen Performance
Paris 2024 Olympics: The Evolution of Viewing Experiences and Audience Enga...
The long-anticipated Paris 2024 Olympic Games are kicking off today, and you may be setting your phone reminders for the Opening Ceremony at 1:30 p.m. ET—that’s 7:30 p.m. Paris time! Whether or not yo...
Unlocking New Insights Tying Cross-Channel Consumer Behavior Directly to Li...
Optimizing Outcomes Through Reaching Audiences Cross-Screen
Fall Targeting Guide 2024
Unlocking Potential at the Upfronts