- March 20, 2023

Back to Regularly Scheduled Programming in Austin, TX

Local TV Snapshot: February 20-26, 2023

Caleb White
Caleb White
Product Marketing Principal
Comscore
Market: Austin, TX
Hours of TV Viewed: 9.4 Million Hours
TV Households: 698.5K
National Rank: #38

Overview:

As the post-Super Bowl and pre-March Madness slump lingers over Austin, TX, the week of February 20-26, 2023 saw an emphasis on the staple local TV programs. Wheel of Fortune earned the highest live average household rating on local broadcast networks throughout the week on KXAN. FOX News Channel earned consistent ratings across series on cable, earning all top five positions in our series ranking.

It wasn’t all about TV though, KTBC FOX 7 topped this weeks social media ranking, earning about 211.1K total actions across Facebook, Twitter and Instagram. Check out these rankings and more below.

Top Five Broadcast Series (by Rating)

Telecast Detail

Telecast Performance

Rank

Series

Local Affiliate

Day of Week

Live HH Rating

Average Audience
(Thousand TVs)

1

Wheel of Fortune

KXAN (NBC)

M, T, W, R, F, S

9.8

205.9

2

KXAN News at 6

KXAN (NBC)

M, T, W, R, F

9.1

158.9

3

NBC Nightly News

KXAN (NBC)

M, T, W, R, F

8.8

154.5

4

KXAN News at 6P Sat

KXAN (NBC)

S

8.7

30.4

5

NBC NIGHTLY NEWS-SUN

KXAN (NBC)

U

8.6

11.0

Source: Comscore TV. Local TV® All Broadcast Networks, Austin, TX Market, Week of 2/20-26, 2023

Top Five Cable Series (by Rating)

Telecast Detail

Telecast Performance

Rank

Series

Network:

Day of Week

Live HH Rating

Average Audience
(Thousand TVs)

1

Jesse Watters Primetime

FOX News Channel

M, T, W, R, F

1.9

13.4

2

Special Report with Bret Baier

FOX News Channel

M, T, W, R, F

1.8

12.3

3

The Five

FOX News Channel

M, T, W, R, F, S

1.6

11.2

4

America's Newsroom

FOX News Channel

M, T, W, R, F

1.5

10.4

5

Gutfeld!

FOX News Channel

M, T, W, R, F, S

1.4

10.1

Source: Comscore TV. Local TV® All Cable Networks, Austin, TX Market, Week of 2/20-26, 2023

Top Five Broadcast Networks (by Rating)

Telecast Detail

Telecast Performance

Rank

Network:

Live HH Rating

Average Audience
(Thousand TVs)

1

KXAN (NBC)

3.1

22.0

2

KVUE (ABC)

2.4

16.9

3

KTBC (FOX)

1.8

12.8

4

KEYE (CBS)

1.5

10.5

5

KAKW (Univision)

0.7

5.2

Source: Comscore TV. Local TV® All Broadcast Networks, Austin, TX Market, Week of 2/20-26, 2023

Top Five Cable Networks (by Rating)

Telecast Detail

Telecast Performance

Rank

Network:

Live HH Rating

Average Audience
(Thousand TVs)

1

FNC (FOX News Channel)

1.1

7.6

2

MSNBC

0.4

3.1

3

CNN

0.4

3.1

4

ESPN

0.4

3.0

5

HGTV (HGTV: Home & Garden Television)

0.3

2.4

Source: Comscore TV. Local TV® All Cable Networks, Austin, TX Market, Week of 2/20-26, 2023

Network Persona Spotlight: KXAN (NBC)

Demographics:

Interests & Consumer Habits:

Age: 55+

Avid Golf Enthusiast

Household: No Children Present

Fitness & Exercise Junkie

HH Earnings: $150k+

Uses AT&T or Verizon

Home Ownership: Owns Home

Vehicle Ownership

Source: Comscore TV, US, Feb. 2022

Top Five Local Broadcast Networks: Social Media (By Total Actions)

Telecast Detail

Telecast Performance

Rank

Network:

Total Actions
(FB, TW, IG)

# of Posts

1

KTBC FOX 7 Austin

211.1K

150

2

KVUE

160.8K

87

3

KXAN News

97.4K

95

4

KEYE - CBS Austin

64.4K

107

5

Univision 62 Austin

5.2K

45

Source: Comscore Social, PowerRankings, 2/20-26, 2023, US.

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