Scoring with Comscore: A Data Driven Approach for Winning Insights on Sports and Fans
College football had a strong performance in the Portland, OR market this week across broadcast channels. Sunday night’s College Football coverage on KOIN (CBS) earned the highest live household rating of the week with an 11.3. In the network ranking however, it was KATU (ABC) that took the number one position with an average live household rating of 2.5 throughout the week.
College football also dominated on cable networks. Thursday’s coverage on ESPN earned the number one position amongst series, drawing in a live household rating of 2.5. Amongst cable networks, FOX News Channel earned the top position with an average live household rating of 0.9 for the week.
Check out these insights and our local network viewer persona below, and stay tuned to see which market we spotlight next week!
Day of Week
Live HH Rating
Average Audience (TVs)
COLLEGE FTBL LATE-SUN
ABC'S PRIMETIME COLLEGE FOOTBALL
BIG NOON SATURDAY-BIG12
ABC'S PRIMETIME COLLEGE FOOTBALL @ 8p
ABC'S COLLEGE FOOTBALL
Note: Local broadcast series only; All syndicated programs & national news omitted Source: Comscore TV. Local TV® All Broadcast Networks, Preliminary Data, Portland, OR Market, Week of Aug. 28 – Sept. 3, 2023, US.
The Rachel Maddow Show
Jesse Watters Primetime
FNC (FOX News Channel)
M, T, W, R, F
Source: Comscore TV. Local TV® All Cable Networks, Preliminary Data, Portland, OR Market, Week of Aug. 28 – Sept. 3, 2023, US.
Source: Comscore TV. Local TV® All Broadcast Networks, Preliminary Data, Portland, OR Market, Week of Aug. 28 – Sept. 3, 2023, US.
Average Audience (TVs)
HGTV (HGTV: Home & Garden Television)
Interests & Habits:
Residence: Owns Home
Engages in Sports Betting
Household: No Children Present
Source: Comscore TV, Preliminary Data, Aug. 28 – Sept. 3, 2023, US.
Total Actions (FB, X, IG)
# of Posts
FOX 12 Oregon
Oregon Public Broadcasting- OPB
FOX 12 Oregon Weather
Source: Comscore Social, PowerRankings, Aug. 28 – Sept. 3, 2023, US.*Disclaimer: Data Pulled 9/8/2023; All preliminary data should be used for directional purposes only
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