- September 11, 2023

College Football Takes Over Portland, OR

Local TV Snapshot: Aug. 28 – Sept. 3, 2023

Caleb White
Caleb White
Associate Analyst, Content & Insights
Comscore

Market: Portland, OR
Hours of TV Viewed: 37.6 Million
TV Households: 972,582
National Rank: #25

Overview:

College football had a strong performance in the Portland, OR market this week across broadcast channels. Sunday night’s College Football coverage on KOIN (CBS) earned the highest live household rating of the week with an 11.3. In the network ranking however, it was KATU (ABC) that took the number one position with an average live household rating of 2.5 throughout the week.

College football also dominated on cable networks. Thursday’s coverage on ESPN earned the number one position amongst series, drawing in a live household rating of 2.5. Amongst cable networks, FOX News Channel earned the top position with an average live household rating of 0.9 for the week.

Check out these insights and our local network viewer persona below, and stay tuned to see which market we spotlight next week!

Top Five Broadcast Series (by Rating)

Series Detail

Series Performance

Rank

Series

Local Affiliate

Day of Week

Live HH Rating

Average Audience (TVs)

1

COLLEGE FTBL LATE-SUN

KOIN (CBS)

U

11.3

109.6K

2

ABC'S PRIMETIME COLLEGE FOOTBALL

KATU (ABC)

U

7.9

77.1K

3

BIG NOON SATURDAY-BIG12

KPTV (FOX)

S

7.8

76.0K

4

ABC'S PRIMETIME COLLEGE FOOTBALL @ 8p

KATU (ABC)

U

7.3

70.6K

5

ABC'S COLLEGE FOOTBALL

KATU (ABC)

S

6.3

61.5K

Note: Local broadcast series only; All syndicated programs & national news omitted Source: Comscore TV. Local TV® All Broadcast Networks, Preliminary Data, Portland, OR Market, Week of Aug. 28 – Sept. 3, 2023, US.

Top Five Cable Series (by Rating)

Series Detail

Series Performance

Rank

Series

Network:

Day of Week

Live HH Rating

Average Audience (TVs)

1

College Football

ESPN

R

2.6

24.9K

2

College Football

ESPN

S

1.8

17.3K

3

The Rachel Maddow Show

MSNBC

M

1.7

16.8K

4

SportsCenter

ESPN

S

1.7

16.4K

5

Jesse Watters Primetime

FNC (FOX News Channel)

M, T, W, R, F

1.6

15.3K

Source: Comscore TV. Local TV® All Cable Networks, Preliminary Data, Portland, OR Market, Week of Aug. 28 – Sept. 3, 2023, US.

Top Five Broadcast Networks (by Rating)

Network Detail

Network Performance

Rank

Network:

Live HH Rating

Average Audience (TVs)

1

KATU (ABC)

2.5

24.6K

2

KPTV (FOX)

2.4

32.0K

3

KGW (NBC)

1.9

18.6K

4

KOIN (CBS)

1.8

17.8K

5

KPXG (ION)

0.6

5.6K

Source: Comscore TV. Local TV® All Broadcast Networks, Preliminary Data, Portland, OR Market, Week of Aug. 28 – Sept. 3, 2023, US.

Top Five Cable Networks (by Rating)

Network Detail

Network Performance

Rank

Network:

Live HH Rating

Average Audience (TVs)

1

FNC (FOX News Channel)

0.9

8.5K

2

MSNBC

0.7

7.1K

3

CNN

0.7

6.6K

4

ESPN

0.5

5.0K

5

HGTV (HGTV: Home & Garden Television)

0.4

4.1K

Source: Comscore TV. Local TV® All Cable Networks, Preliminary Data, Portland, OR Market, Week of Aug. 28 – Sept. 3, 2023, US.

Network Persona Spotlight: KATU (ABC)

Demographics:

Interests & Habits:

Age: 65+

Golf Enthusiast

Residence: Owns Home

Engages in Sports Betting

Household: No Children Present

Recreational Fishing

Portland LMS Chart

Source: Comscore TV, Preliminary Data, Aug. 28 – Sept. 3, 2023, US.

Top Five Local Broadcast Networks: Social Media (By Total Actions)

Rank

Network:

Total Actions (FB, X, IG)

# of Posts

1

FOX 12 Oregon

110.8K

527

2

KATU News

98.0K

526

3

KOIN 6

55.9K

400

4

Oregon Public Broadcasting- OPB

3.7K

52

5

FOX 12 Oregon Weather

1.3K

64

Source: Comscore Social, PowerRankings, Aug. 28 – Sept. 3, 2023, US.
*Disclaimer: Data Pulled 9/8/2023; All preliminary data should be used for directional purposes only

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